The newly established position reflects Revolve’s continued investment in brand building, partnerships, and cultural influence as key growth priorities.
Revolve Group has promoted Raissa Gerona to President of Brand and Partnerships, expanding one of the company’s most influential leadership roles as it continues to prioritize brand building and cultural relevance. Gerona, who has been with the company for nearly 13 years, will now oversee a broader portfolio spanning partnerships, media, and experiential initiatives, as well as leading brand storytelling and shaping the overall cultural vision.
The position was specifically created to formalize the responsibilities that have helped define Revolve’s identity over the past decade. Gerona has played a central role in shaping the retailer’s influencer marketing strategy, large-scale experiential events, and creator partnerships, helping to establish the company as a global leader in fashion’s social-first marketing landscape.
The expanded role signals that Revolve views brand-building as a strategic growth function rather than solely a marketing discipline. Bringing partnerships, media, and experiential initiatives under a single executive reinforces the company’s focus on strengthening consumer relevance through a unified brand vision.
By placing Raissa Gerona as President of Brand and Partnerships, Revolve is reinforcing the importance of brand leadership as a competitive advantage. As fashion retailers increasingly compete through celebrity partnerships and cultural relevance, the promotion positions brand strategy as a core driver of long-term growth.
