Saint Laurent Rami Malek Spring 2020 Men's Ad Campaign Photos

Saint Laurent

Taps Rami Malek for Spring 2020 Ad Campaign

Saint Laurent Creative Director Anthony Vaccarello and Photographer David Sims have created an ad campaign featuring Academy Award winning actor Rami Malek. The campaign follows a previously establish course, as in 2019 Saint Laurent enlisted the help of actors such as Keanu Reeves and Finn Wolfhard to model mens’ fashion. Malek is a smart choice for continuing the trend, as he is both a critical success and a red carpet fashion darling. 

David Sims shot each of these celebrity-focused campaigns using a simple black and white format, and in this new campaign, he has also included one image of full color. Malek is well-suited to be the newest muse for the brand because he has the bravado to take fashion risks, as evidenced by impeccably-curated outfits worn to various awards shows and press conferences. Also Malek exudes the type of raw sensuality that is Saint Laurent’s calling card. The ad campaign’s formula of celebrity + luxury fashion = ad campaign really is more than the sum of its parts, precisely because the celebrity Saint Laurent has chosen is an actor who’s star is shining extraordinarily bright. Malek is enjoying a career peak with presumably many more to come, and also looks amazing in Saint Laurent’s tight pants and tailored jackets. Subsequently Malek and Saint Laurent are a match made in (luxury mens’ fashion) heaven, and are the perfect pairing for ushering in a new and exciting decade.

Saint Laurent Creative Director | Anthony Vaccarello
Photographer | David Sims
Talent | Rami Malek