Saks Fifth Avenue Introduces a Special Collection and Editorial Series in Celebration of the Iconic Show’s 50th Anniversary
Saks Fifth Avenue has partnered with ‘Saturday Night Live’ to commemorate the iconic comedy show’s 50th anniversary. From Tuesday, a special SNL dedicated portfolio will be held at Saks.com/SNL50 featuring selective SNL-inspired merchandise, editorial content, and videos of renowned sketches and characters over the last 50 years.
Later, Saks Fifth Avenue stores in New York and Beverly Hills will offer temporary pop-up shops hosting exclusive SNL-inspired merchandise. The Saks Fifth Avenue New York flagship will celebrate the partnership with a special window display featuring its iconic center six windows on Fifth Avenue dedicated to SNL’s 50th anniversary.
“We are excited to partner with ‘Saturday Night Live,’ bringing together two iconic brands that have shaped culture and delighted our respective audiences for decades,” Emily Essner, president and chief commercial officer of Saks Global, said. “Through this collaboration, we will create experiences that resonate with our customers and honor the dynamic spirit of New York City, while spotlighting Saks Fifth Avenue’s unparalleled world of luxury and style alongside SNL’s cutting edge comedy and cultural commentary.”
Tom Broecker, the producer and costume designer for SNL, stated, “Partnering with Saks Fifth Avenue for ‘Saturday Night Live’s’ 50th anniversary is an incredible way to honor the cultural impact of the show over the past five decades. Fashion is paramount for us to bring our characters to life and resonate so strongly with our viewers. We’re so thrilled to collaborate with Saks to highlight the intersection of costume design and storytelling, and to further celebrate the show’s legacy.”
In celebration of SNL’s 50th anniversary, the dedicated landing page of Saks.com will guide customers through unforgettable SNL moments from the last 50 years, featuring 10 memorable sketches across five decades.
Furthermore, Saks will introduce limited-edition SNL-inspired merchandise from Favorite Daughter and Le Labo Fragrances, available exclusively at Saks. The SNL-themed collection from Favorite Daughter consists of sweatshirts, T-shirts, tote bags, hats, jeans, and a jean jacket, with some styles featuring archival imagery from the show. Le Labo Fragrances has developed a specialized version of its Classic Candle with a unique Santal 26 scent.
The merchandise from Favorite Daughter and Le Labo Fragrances will be showcased in temporary pop-up shops at Saks Fifth Avenue stores in New York and Beverly Hills starting from Friday through February 10, with the Saks exclusive SNL merchandise also featured in a pop-up shop at Saks Fifth Avenue’s women’s store on Wilshire Boulevard in Beverly Hills from January 23 through February 4.
Favorite Daughter co-founders Erin and Sara Foster have launched a special a promotional video ahead of their release. The sisters discuss their engagement in the project, their favored pieces from the collection, and earliest memories from the show.
