Fall 2019 Ad Campaign by Harley Weir & Laird+Partners
Salvatore Ferragamo Creative Director, Paul Andrew, recognizes that it pays to look at the foundation before embellishing the house with too many flourishes. For Fall 2019 the designer collaborated once again with Creative Director Trey Laird of Laird+Partners to spearhead a campaign inspired by Andrew’s strolls through Milan.
“As I was walking through the city every day to prepare for that show,” Andrew explained, “I started peeking into the doorways of the buildings as I passed. I realised Milan is full of hidden architectural treasures – beautiful courtyards and entryways – that you cannot see from the street and I decided to showcase some of these special secret sites in our campaign. Not unlike Salvatore Ferragamo, Milan is place of great discretion but also deep cultural and artistic sophistication – which made me realize it made for the perfect location for this campaign.”
Just like these exquisite architectural jewels in Milan, Salvatore Ferragamo is open to all who have the curiosity and inclination to discover it.
– Paul Andrew, Salvatore Ferragamo Creative Director
To capture those secret sites, Laird and Andrew enlisted British photographer Harley Weir whose Kodachrome aesthetics are perfectly suited for Andrew’s Salvatore Ferragamo breath of colors for fall.
Continuing the house’s Patchwork of Characters the campaign features a broad range of cultures and age in its cast including 90s uber-model Kristy Hume as well as actor Hero Fiennes-Tiffin.
Weir’s tone and coloration is sublime, but what strikes The Impression is the integrity of the art direction by Laird+Partners who creatively leveraged the iconic scripted logo as a vertical break between landscapes and portraits. Careful to assure the logo doesn’t fall dead center to be lost in the fold for print media placements. Weir’s depth of color helps to assure the white logo has plenty of contrast even against the lighter stone of Milan’s sandstone buildings.
The campaign is visually arresting and fashionable, something The Impression has been longing for from the house for some time now and it is a pleasure to see Andrew and Laird get out from the middle of the road, plant the house firmly at a base, and build a foundation that allows for all the flourishes Ferragamo can deliver.
Salvatore Ferragamo Creative Director | Paul Andrew Agency | Laird+Partners Creative Director | Trey Laird Photographer/Director | Harley Weir Models | Liya Kebede, Kirsty Hume, Yorgelis Marte, Sora Choi, Jonas Mason, Rishi Robin, Hero Fiennes, Tiffin Stylist | Jodie Barnes Hair | Jimmy Paul Makeup | Fara Homidi Casting Director | Piergiorgio Del Moro Location | Milan