Sam Edelman

Fall 2022 Ad Campaign

Review of Sam Edelman Fall 2022 Ad Campaign by Creative Director David Lipman with Photographer Steven Klein with model Naomi Campbell

by Aidel Townsley

Sam Edelman debuted their Fall 2022 campaign starring supermodel Naomi Campbell.

A pioneer in the fashion industry, Sam Edelman and his wife, muse, and business co-founder, Libby Edelman, collaborated with lifelong friend and advertising legend, David Lipman, on the creative direction for the campaign. Edelman’s vision was captured in a series of powerful images photographed by Steven Klein with makeup by Pat McGrath, styling by Patti Wilson, hair by Jimmy Paul, and production by Jack Flanagan.

“There’s nostalgia mixed with irreverence at the core of my design approach that radiates through the pictures of this campaign. A magic between Steven Klein, Naomi Campbell, and the Sam Edelman brand that screams a modern fashion story,” Edelman said. “This campaign is unlike anything else out there right now. It’s glamour, it’s fresh –all things that personify this powerful woman and my beloved brand.”

The campaign showcases key items from the footwear collection, highlighting both new fashion styles and the brand’s heritage classics. Exciting updates to Sam Edelman’s core assortment, such as the Felicia ballet, Hazel pump, and Lorraine loafer, are seen in a variety of bold colors and treatments. New classics, like the Drina riding boot, make their debut and celebrate the brand’s heritage of craftsmanship, integrity, and design.

The campaign is featured in a robust offering of print and digital publications, including Elle, Harper’s Bazaar, WWD, FN, Daily Front Row and Modern Luxury. The campaign will also be showcased on numerous billboards in key locations, including New York and Los Angeles.

Sam Edelman Creative Directors | Sam & Libby Edelman
Creative Director | David Lipman
Photographer | Steven Klein
Model | Naomi Campbell
Stylist | Patti Wilson
Makeup | Pat McGrath
Hair | Jimmy Paul
Production | Jack Flanagan