Review of Sisley Holiday 2022 Ad Campaign by Creative Director Geelherme Vieira and Photographer Guilherme da Silva with models Breanna Box, Lin Lin Yujing, Sacha Bilal, Tyler Forbes, and Umberto Villahermosa
Sisley celebrates friendship and the joy of giving with its Holiday 2022 campaign. The campaign features creative direction from Geelherme Vieira and photography by Guilherme da Silva.
Infused with a feeling of warm nostalgia thanks to his shooting on film, da Silva’s photographs follow a group of young friends who head to a mountain retreat to celebrate Christmas together.
Rife with casual intimacy, fun, and coziness, the images emphasize the joy of giving to those you love.
The accompanying short film further pushes this feeling as it creates the sense of watching unearthed home videos of Christmases many years ago, complete with frenzied present unwrapping.
Simple and sweet, the campaign does a nice job of balancing timeless holiday joy with a youthful and indulgent spirit of celebratory fun.
Creative Director | Geelherme Vieira
Photographer | Guilherme da Silva
Models | Breanna Box, Lin Lin Yujing, Sacha Bilal, Tyler Forbes, and Umberto Villahermosa
Hair | Loris Rocchi
Makeup | Rodrigo Souza