Skims

Spring 2022 Ad Campaign

Review of Skims Spring 2022 Ad Campaign by Creative Director Kim Kardashian and Photographers Sandy Kim & Greg Swales with models Kim Kardashian, Heidi Klum, Tyra Banks, Alessandra Ambrosio, and Candice Swanepoel

Skims summons supermodel stardom in its lates campaign for Spring 2022, which was captured by photographers Sandy Kim and Greg Swales.

Straightforward and unabashed in its shooting for maximum sexiness, the campaign the campaign stars iconic supermodels Tyra Banks, Heidi Klum, Alessandra Ambrosio, and Candice Swanepoel – as well as creative director Kim Kardashian, who couldn’t help herself from jumping in to the iconic moment. They pose in a simple and sexy selection of the brand’s best-selling underwear collection, flexing the poise and glamor that reminds us what made them all icons in the first place.

Say what you will about how well the campaign’s small sizes and use of airbrush exemplify Skims’ commitment to make comfortable and flattering shapewear for every body, but this all-star moment a surefire way to put even more eyes on the brand and solidify its own iconic status.

Skims Creative Director | Kim Kardashian
Photographers | Sandy Kim & Greg Swales
Models | Kim Kardashian, Heidi Klum, Tyra Banks, Alessandra Ambrosio, and Candice Swanepoel
Hair | Sylvia Wheeler, Dimitris Giannetos, Angel, Jesus Guerrero
Makeup | Valente Frazier, Beau Nelson, Georgi Sandev, Linda Hay, and Wendi Miyake


Senior Fashion Writer | The Impression