Skims Swim Spring 2024 Ad Campaign

Review of Skims Swim Spring 2024 Ad Campaign by Photographer Nick Knight with model Kim Kardashian

Skims and Nick Knight throw it back to the 2000s with a campaign full of retro glam for the launch of the brand’s latest swimwear collection. In addition to Knight, Kim Kardashian also enlisted stylist Carine Roitfeld, rounding out the campaign’s trio of iconic industry forces.

Starring Kardashian herself, the imagery distills some of Knight’s most iconic work on fashion campaigns in the 2000s. That bold, glossy, and dynamic energy is powerfully present as Kim tosses her hair in the breeze of a high-powered fan, yet focused into a slick and sexy contemporary version. Meanwhile, Roitfeld’s styling intriguingly layers together the collection’s snakeskin prints and bold reds.

The campaign puts a nostalgically glamorous twist on Skim’s recent practice of campaigns that break from the formula and take a one-off visual approach engineered for maximum visual (and viral) impact. Furthering the approach with big names and big talent, the campaign is poised to powerfully herald the arrival of sultry swimwear season to Skims’ legion of devotees.