SKIMS Unveils New Underwear Campaign Featuring Jude Bellingham

SKIMS Unveils New Underwear Campaign Featuring Jude Bellingham

Football Star Showcased in Latest SKIMS Mens Collection

SKIMS has announced its latest underwear campaign starring English footballer Jude Bellingham for SKIMS Mens. The campaign, shot by renowned fashion photographer Katja Rahlwes, features Bellingham wearing pieces from the SKIMS Mens Cotton and Stretch collections.

This campaign coincides with Bellingham’s recent victory in the UEFA Champions League Final and his selection for the upcoming UEFA Euro 2024 championships. Named UEFA Champions League Young Player of the Season this year, Bellingham’s partnership with SKIMS underscores the brand’s commitment to featuring diverse talents in sports, enhancing its reputation for inclusivity and cultural relevance.

“The opportunity to be featured in SKIMS Mens latest campaign is incredible. It’s so important for me to have flexibility and comfort when I’m playing and training, or even off-duty, and SKIMS meets these needs,” said Jude Bellingham. “I believe in embracing individuality and feeling comfortable in your own skin, so I’m excited to partner with a brand that embodies and celebrates these values.”

I’m thrilled to unveil Jude as the face of our new SKIMS Mens campaign. He has always been a rising star within the football world but this year he’s truly cemented himself as an icon, and his influence on the next-generation of players and fans is undeniable! This is such an exciting time for the brand, and this campaign is another example of SKIMS’ ability to create global cultural moments, especially within sports.

Kim Kardashian – Co-Founder and Chief Creative Officer of SKIMS

SKIMS Mens has gained significant attention with viral campaigns featuring athletes like Patrick Mahomes, Neymar Jr., Nick Bosa, and Shai Gilgeous-Alexander. Recently, a SKIMS All-Star team of rising college basketball stars was also featured.

The SKIMS Mens collection offers lightweight, ultra-soft pieces and essentials made from a soft, mid-weight cotton blend, providing the perfect base layers for men. The SKIMS Mens Cotton collection includes classic cotton essentials for everyday comfort, while the SKIMS Mens Stretch collection offers lightweight, maximum-stretch foundations that maintain their shape.

Bellingham is seen wearing key pieces from both collections, including the SKIMS Cotton 5” Boxer Brief in chalk and the SKIMS Cotton 3” Boxer Brief in kyanite and light heather gray.