The Designer Launched the New Vegan Leather Bag with a Festive Event in London
Stella McCartney celebrated the launch of her new Ryder bag with an event at the historic Belvedere restaurant in London. The celebration featured vegetarian cuisine and tequila cocktails by Casa Dragones, creating a festive atmosphere with surprises for guests throughout the evening.
The event drew a mix of notable guests, including Stella McCartney herself, alongside industry names and friends of the brand like Tom Ford, Greta Gerwig, Sacha Baron Cohen, Alex Consani, Yasmin Finney, Nathalie Emmanuel, Anais Gallagher, India Amarteifio, Louisa Harland, and Kesewa Aboah.
The Ryder bag is crafted cruelty-free in Italy and incorporates recycled materials and grape-based alternatives to traditional leather. The vegan design, inspired by the shape of a horse’s neck and back, reflects McCartney’s commitment to sustainable fashion. The bag debuted in a new campaign starring actor Sarah Snook and featured in the latest edition of Stella Times, a publication showcased at the Stella McCartney Summer 2025 runway show.
Supporting the brand’s eco-conscious message, guest transportation was provided by MINI’s fully electric vehicles.
