Neiman Marcus hosted Stella McCartney for an exclusive experience introducing her Spring 2023 Collection two days following the designer receiving her CBE honour, for services to fashion and sustainability, from His Majesty King Charles III at Windsor Castle. During the experience, Neiman Marcus customers gained new insights on the importance of sustainably and ethically sourced fashion, trademarks of Stella McCartney and one way the integrated luxury retailer is Revolutionizing Luxury Experiences as it fully eliminates fur products from its assortment this month.
Stella McCartney’s Spring 2023 collection is rooted in the themes of rewilding and rechilding. The collection inspires playful self-expression and supports reestablishing the environment’s natural process of growth and revitalization by removing human intervention and reintroducing extirpated species. The mood-lifting pallet in the collection includes botanical prints hand-drawn in the designer’s London atelier. They feature flora and fauna, both native to England and are either endangered or in need of being reintroduced back into the environment.
“Stella McCartney’s leadership and dedication to sustainable and ethical practices paved the way for significant impact in the fashion industry, and her concepts continue inspiring us today,” said Lana Todorovich, Chief Merchandising Officer, Neiman Marcus. “Her beautiful collections are designed to start a dialogue about how we can all make a difference. We are honored that Stella chose to kick off this inspirational conversation with our highly engaged customers and their style advisors.”
The collection is crafted from 85% responsible materials, the brand’s most sustainable collection to date. It includes forest-friendly viscose, GOTS-certified organic cotton, Humana denim made from textile waste, plant-based materials, regenerated cashmere and more. It also includes a ECONYL regenerated nylon parka that can be taken back and recycled at the end of its life – making it a fully circular luxury garment. As always, the Stella McCartney brand is free from animal leather, feathers and fur.
“We feel like our choices won’t have a meaningful impact, and I really don’t believe that,” said Stella McCartney. “The fact we are all here today, and congratulations [Neiman Marcus] on giving up fur, we’re fighting for sustainability and a better future.”
Customers at the experience also learned of ways to identify items with preferred product attributes made with sustainable materials, including fur alternatives and products that are responsibly manufactured. Last year, Neiman Marcus launched the Fashioned For Change edit, which now features Stella McCartney alongside an ever-evolving assortment of brands and products curated by standards designed to make a positive impact on people and the planet. In 2021, Neiman Marcus began taking steps to remove fur from its merchandise when it partnered with the Humane Society of the United States to develop its Animal Welfare Policy. As the company fully exits fur from its merchandise, it is ramping up efforts to increase revenue from sustainable and ethical products across its differentiated business model.