Swarovski Holiday 2022 Ad Campaign Review

Review of Swarovski Holiday 2022 Ad Campaign by Creative Director Giovanna Engelbert and Photographers Mert Alas & Marcus Piggott with model Bella Hadid

Swarovski gets a head start on the holiday season with a glittering new campaign starring muse of the moment Bella Hadid. The campaign features creative direction from Giovanna Engelbert and photography by Mert Alas & Marcus Piggott.

While it’s not Bella’s first campaign for the iconic crystal atelier, she’s an especially good casting choice considering her ongoing era of superstar status. For this season’s Holiday campaign she embodies a sugarplum fairy, a benevolent crystal spirit who comes along to ensure Swarovski gifts are ready for the big day. Some smart set design shrinks Bella down by blowing up pastel jewelry boxes, creating a visual world of larger-than-life color and shine.

Since it’s a holiday campaign the film would be nothing without music-box chimes and sleigh bells, and while it doesn’t by any means reinvent the concept of the holiday campaign, it’s still a delicate and playful way to welcome the season of giving.