The Milano Men’s Fashion Week Collection Spring 2023 Calendar
Significant returns and debuts characterize the Milano Fashion Week Men’s Collection Spring/Summer 2023 calendar. Scheduled from 17-21 of June 2022.
The Fashion Week will open on June 17; at 5:30 p.m., the presentation by Kiton will take place, and at 6:00 p.m., the first physical fashion show, Dsquared2, will be held. Zegna will close the Men’s Fashion Week with a fashion show held at Oasi Zegna on Monday, June 20. Tuesday, June 21, will be dedicated to the digital content. In the calendar, 25 fashion shows, 24 presentations, 3 presentations by appointment, 5 digital content, and 9 events for a total of 66 appointments, of which 61 are physical.
Moschino will return to Milan with its men’s line, as will Versace, who will present its men’s collection with a physical show. Marcelo Burlon County of Milan returns to the calendar with a fashion show and an evening event on the brand’s 10th anniversary; Plein Sport and Billionaire also return to the fashion show calendar.
For the first time on Milan’s runways: JW Anderson, which presented a digital content in January; 44 Label Group, a brand founded by the Berlin DJ Max Kobosil; the Chinese brand Joe one; the Italian brands Family First and Simon Cracker, as well as the Indian designer Dhruv Kapoor.
Gucci is back in the calendar with a presentation on Monday, June 20June 20. The returns also include presentations by Corneliani, Luca Larenza, and Pal Zileri.
The brands Lessico Familiare|Gianmarco Porru, Altea, and Sease, make their debut in the presentations calendar with a presentation, while the English brand Charles Jeffrey Loverboy chose a digital format for its debut in the Milan Fashion Week.
The new communication campaign created by CNMI, the City of Milan, and Yes Milano to promote the Milano Fashion Week Men’s Collection is focused, as always, on the narrative of Milan’s iconic places and emerging talents and will be conveyed on screens through billboards of the City of Milan from June 10 to June 21. Shot at the Brera Botanical Garden by photographer Gaia Bonanomi with styling by Matteo Greco, the campaign stars four models with looks by Federico Cina, Çanaku, Magliano, and 44 Label Group. Special thanks go to Wella Professionals for the hairstyling of the models. Its team of over 50 professionals will take care of the backstages of the fashion shows in June.
On Monday, June 20, from 4 p.m. to 9.30 p.m., the Festival Franciacorta will be held. This event is open to the city of Milan and will be held in the prestigious setting of the Leonardo da Vinci National Museum of Science and Technology, where it will be possible to discover the wines of 46 wineries from the Franciacorta area.
Moreover, an exclusive dinner organized by Scalapay will be dedicated to the world of content creators and digital talents on June 18, a convivial and social moment where the main KOLs of the Italian scene will meet on the evocative terrace above the headquarters of Camera Nazionale Della Moda Italiana.
“What awaits us is a rich and interesting Fashion Week, which sees many great returns and many new arrivals, proving the fact that Milan continues to be a living and appealing capital of fashion for an international public,” says Carlo Capasa, President of the National Fashion Chamber. “We are living a moment of difficulty due to the war and the pandemic which is hitting China again; it is important for fashion to continue to send a message of hope and positivity, facing the issues of today with a special attention to sustainability, inclusion and supporting the new generations.”
“After the long and difficult period of pandemic emergency, I am sure this edition will be marked by great enthusiasm – says the councilor for economic development, with proxy for Fashion and Design, Alessia Cappello-. Demonstration is the return to the physical runway of big names in fashion and, as we have seen in past editions, the debut of many promising young designers. I am also pleased to underline that this event and the Italian Fashion Chamber always pay attention to the important topics of today, from environmental sustainability to inclusion. When we talk about working united, we also mean this: to put together energies, activate dialogue, participate in the growth of this city and this country, also through targeted projects capable of answering the social issue to which everyone can and should give their own contribution.”
“We want to give our full support to the fashion industry, being aware of the new challenges in sustainability and digital and the worries for the current events,” says Carlo Ferro, president of the Italian Trade Agency. “In a geopolitical setting of international commerce which is being redefined, the Italian Trade Agency is ever closer to the productive sectors. We destined 15 million euros to accompany diversification on alternative markets to Russia and Belarus, and, unfortunately, Ukraine. And we are accelerating the execution of the new 19 actions towards digital and sustainability. On the online windows of Made in Italy, 744 SMEs in the sectors of fashion are present who adhered to our e-commerce initiatives. And starting from June, the new service in support of fashion companies and agro-food companies will be available to track the origin of the products through all the value chain steps: a new digital tool not only to protect the brands but above all for the marketing of sustainability. Actions and new instruments that, with the MAECI, we put in place in record times for a public administration. Finally, I want to thank CNMI, of which the Italian Trade Agency is a proud partner for making the Milano Fashion Week one of the most iconic fashion events in the world and having adapted it in a digital way to meet the challenges of these years. At last, it will be an event of meetings and social moments for the fashion industry and the city of Milan.”
As part of the project opening the Fashion Week to the public of enthusiasts, Mastercard offers unique experiences. For this edition, Mastercard cardholders will have the chance to experience exclusive moments and take part in the shows of Etro, 44 LABEL GROUP, and JW Anderson; furthermore they will enjoy an immersive experience in the world of Etro.
In addition, during the Milano Fashion Week of June, CNMI will set up an info-point in Piazza Croce Rossa, with the support of Kia, the official partner of Milano Fashion Week, where the Kia EV6, winner of the “Car of the Year 2022” will also be positioned. The corner aims to inform the public of the events held during the week, offering the chance to discover the contents dedicated to the MFW.
In the front line in the promotion of positive and sustainable evolution of the fashion industry, CNMI continues to support a series of projects with cultural and social value. As part of the promotion of diversity and inclusion, Camera Nazionale Della Moda Italiana continues the placement of 15 participants in the “Fashion Deserves the World” project. This is the program developed with Migrants to offer asylum-seekers and immigrants the chance to find employment in the Italian fashion industry, a project launched during the Fashion week of June 2021. CNMI continues its humanitarian support also through the project in favor of the work inclusion of refugees arriving from Ukraine, launched in April 2022.
As part of the promotion of new fashion talents, the National Fashion Chamber announces that the fashion show of the Milano Fashion Graduate project, of which YKK Italia is the Main Partner, will open the Milano Fashion Week in September with a rich audience of upcoming designers selected by the National Fashion Chamber together with a technical jury made up of Beppe Angiolini, owner of the Sugar shops in Arezzo and Honorary President of the Italian Fashion Buyer Chamber, with responsibility for marketing and communication; Gianluca Cantaro, fashion critic and journalist and creative; Sara Sozzani Maino, Head of Special Projects Vogue Italia and International Brand Ambassador Italian National Fashion Chamber; Veronica Trezzi, Marketing & Communication at YKK Italia; and Sabine Bourgeau, Product Innovation Team Coordinator at YKK Italia.
In the front line in the struggle for a more sustainable fashion industry, the National Fashion Chamber also renews its commitment to the field of education, supporting the second edition of the Master in Product Sustainability Management, introduced in 2021 by the Milano Fashion Institute. Since early 2022. The National Fashion Chamber has officially entered the structure of the Milano Fashion Institute and the Scientific Board, alongside the Politecnico di Milano and the Università Cattolica. The first edition of the master’s course, which concluded with a complete placement of the students, has formed junior profiles capable of guiding the phases of creation and management in the company in collaboration with the departments of design, marketing, and production, as well as supporting the CSR Manager in the development of the sustainability plan.