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9.2
The Impression Review Score
Miu Miu Fall 2025 Fashion Show

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8.2
The Impression Review Score
Saint Laurent Fall 2025 Fashion Show

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7.9
The Impression Review Score
Chanel Fall 2025 Fashion Show

Chanel

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9.1
The Impression Review Score
Louis Vuitton Fall 2025 Fashion Show

Louis Vuitton

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9
The Impression Review Score
Balenciaga Fall 2025 Fashion Show

Balenciaga

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By Lea Rabaron and Sofia Crawford Key Takeaways Emotional Storytelling Creates Deeper Brand Affinity Rather than promoting products directly, Jacquemus centers this campaign around emotion, memory, and personal heritage. This kind of narrative-driven marketing builds a stronger emotional connection with the audience—especially in luxury, where consumers are not just buying...

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