Thom Browne

Fall 2024 Fashion Show Review

Theatrical Couture and Nevermore

Review of Thom Browne Fall 2024 Fashion Show

By Mackenzie Richard

THE COLLECTION

THE WOW FACTOR
9.5
THE ENGAGEMENT FACTOR
9
THE STYLING
9
THE CRAFTSMANSHIP
8
THE RETAIL READINESS
8.8

THE VIBE

THE THEME
Thom Browne, a designer celebrated for his deft storytelling through fashion, has always taken the concept of a runway ‘show’ quite literally. His collections unfold as immersive narratives, captivating the audience with rich thematic elements. In his career, marked by innovation and a keen eye for detail, Browne has consistently pushed the boundaries of his brand’s identity. This latest collection aims to delve into the darker recesses of the imagination, drawing on the familiar yet haunting tales of Edgar Allan Poe, a literary reference that resonates deeply with many. This is not the first time Browne has looked to classic literature for inspiration, with a previous collection paying homage to ‘The Little Prince’, showcasing his penchant for weaving literary profundity into the fabric of his designs.

Set against a dramatic backdrop reminiscent of a Poe-esque landscape, Thom Browne’s latest collection serves as a testament to his ability to engage with his audience on a conceptual level. By tapping into the universally recognized themes of Poe’s work, Browne skillfully draws his audience into a shared understanding, heightening the emotional impact of each piece.

The collection is a dance of delicate strength, echoing the whispers of outsider art and the undercurrents of punk culture, blending the familiar with the unexpected.

Browne’s exploration of a ‘quietly punk’ theme presents a surprise element, as he unveils the brand’s potential for darkness in a straightjacket motif that challenges and intrigues. By painting over the brand’s signature plaid and injecting a gothic rose & raven motif, Browne gives his clientele not just garments but a story, a depth that perhaps has not been as palpably felt before in the house’s offerings.

THE BUZZWORDS
Dramatic Narrative, Theatrical Triumph, Literary Couture, & Nevermore

THE SHOWSTOPPER

Look # 47
In a dramatic crescendo to Thom Browne’s latest show, a bold and theatrical ensemble took center stage, capturing the essence of the collection’s narrative prowess. This showstopper piece is a spectacle of design—undeniably dramatic, unmissable in its presence, and steeped in theatricality. It embodies Browne’s penchant for blending the extravagant with the elegant, ensuring that all eyes are drawn to its grandeur.

The garment’s voluminous structure, coupled with its striking gold hue, commands attention, while intricate details and textural contrasts add layers of visual interest. This is a look that doesn’t just walk down the runway; it performs, leaving a lasting impression of Browne’s artful approach to fashion. It’s a piece that transcends the boundaries of traditional clothing, daring the onlooker to engage with fashion as one would with a piece of art or a character in a play.

THE DIRECTION

THE ON-BRAND FACTOR
8
THE BRAND EVOLUTION
9
THE PRESENTATION
9.5
THE INVITATION
8
PROS
Artistic Narrative: Browne masterfully weaved a narrative through his designs, engaging the audience with a story that unfolded with each piece.
Fresh Dramatic Theatricality: The collection stood out for its bold theatrical elements, capturing attention with its drama and flair while presenting something new for the house.
CONS
Complex Narrative: While the narrative is rich and engaging, it may be too complex or obscure for those not familiar with the literary references, possibly alienating a segment of the audience.

THE WRAP UP

Thom Browne’s collection stands as a narrative arc that connects the dots between literary inspiration and sartorial expression. While the collection successfully ventures into new thematic realms, it leaves room for a more seamless integration of these darker, literary elements into the brand’s well-known narrative. The challenge for Browne will be to continue developing this dialogue with the same level of finesse and depth seen in his portrayal of ‘The Little Prince’ and now ‘The Raven’.

The collection represents an exciting evolution of Browne’s creative narrative. It suggests a path forward where the thematic richness of literature can be more intricately stitched into the very essence of future collections.

Within the broader fashion landscape, Browne’s work stands out for its intellectual depth and theatrical bravado. It’s a compelling reminder of fashion’s power to transcend the runway and resonate with the shared cultural experiences of its audience. The anticipation for what thematic exploration Browne will embark on next is high, as he continues to redefine the boundaries between fashion and the storied worlds that inspire us all.