Tod’s “Under the Italian Sun” Spring 2022 Ad Campaign by Creative Directors Charles Levai and Kevin Tekinel, Director Toby Knott, and Photographer Eddie Wrey with models Aylah Peterson, Greta Hofer, Lucas El Bali, Raynara Negrine, and Taemin Park
Tod’s revels in the details with a sunny new Pre-Spring 2022 campaign. “Under the Italian Sun” features creative direction from Charles Levai and Kevin Tekinel, film direction by Toby Knott, and photography by Eddie Wrey.
While Knott’s richly colored photographs are an important addition to the accessories-focused campaign, it’s in the film that it really shines. A simple storyline follows a group of friends who are staying in a gorgeous resort town at the Italian seaside as they prepare a breakfast one morning. With nostalgic Italian music and a mood of joyful relaxation, the imagery has us longing for such a vacation.
In addition to the many, not-quite-subtle shots of bags and shoes, the film weaves through lovely little detail shots that go a long way to emphasize the sunshiney sense of morning mood: slicing fruits, cups of espresso, flowers, sunshine on waves, character’s smiles.
With a focus on simplicity and excellent craftsmanship, Tod’s is all about the details. This campaign is a smart way to capture a mood of joyfulness and color that comes from enjoying the luxury of detail.
Tod’s Creative Director | Walter Chiapponi
Creative Director | Charles Levai and Kevin Tekinel
Director | Toby Knott
Photographer | Eddie Wrey
Models | Aylah Peterson, Greta Hofer, Lucas El Bali, Raynara Negrine, and Taemin Park
Stylist | Charlotte Collet
Hair | Paolo Soffiatti
Makeup | Luciano Chiarello
Casting Director | Giulia Massullo and Piergiorgio Del Moro