Tommy Jeans launches ‘Pop Drops’ Capsule Collection
Tommy Hilfiger, has launched a Spring 2022 “Pop Drop” capsule as part of their Tommy Jeans’ Spring 2022 global campaign, Play to Progress.
Promoting a mindset of curiosity, the platform explores new avenues of creative expression to push the world forward and inspire positive change. The campaign is designed to promote community. Friends of Tommy Jeans are invited to join the community and conversation through #TommyJeans and @TommyJeans on Instagram. The digital destination combines music, streetwear and youth culture, with 24/7 experimental content of fashion authenticity, self-expression and exchange.
“Pop Drop” features everyday streetwear essentials like windbreakers, rugby shirts, hoodies, tees, sweatshirts and sweatpants, with relaxed cuts and statement logos. The color wheel is pushed to new heights and is Tommy Jeans’ most daring yet, as shades of pop pink, Tuscan sun and spring palm green are mixed with electric aqua and wagon red. The collection will be brought to life with an energetic campaign captured through the lens of Jack Bridgland, which further inspires audiences to showcase their creativity and elevate everyday style.
“Pop Drop” will be available on tommy.com, at Tommy Jeans stores worldwide and through select wholesale partners, including exclusively at PacSun in the US.
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