Top 10 Accessories Fashion Ad Campaigns for 2019 Photos

Top 10 Accessories Ad Campaigns of 2019

Accessories are the breadwinners of the fashion industry, and the number one driver of commercial success for many luxury fashion brands. Therefore it seems surprising that there is not more investment allocated towards marketing for this category. Perhaps accessories are viewed as such a staple that some brands feel it is okay to rest on their laurels, especially if the quality of their products was long ago established. Nonetheless, the most innovative companies find creative ways to pump vibrancy into marketing campaigns for handbags, luggage, watches and jewelry… and make them seem irresistible through the magic of their storytelling prowess.

What differentiates each of the top 10 accessories ad campaigns is their unique approach to story, whether it’s Acne Studios and Dior’s interviews with young women about the perfect day or what it means to be a “lady”, to Gucci’s stylized forays into politics and skateboarding culture, to Y/Project’s abstract and mildly unsettling digital art masterpiece. Each of these campaigns manages to capture a spark of what makes life worth living, and then positions the accessories as trusted companions on life’s journey. To the creatives behind these campaigns we say Bravo, and to the everyone else – Enjoy!

Acne Studios

Fall 2019

Acne Studios Fall 2019 Ad Campaign by Richard Burbridge

Acne Studios Creative Director | Jonny Johansson
Photographer/Director | Richard Burbridge
Models | Xie Chaoyu, Delfin Finley, Parker Kit Hill, Dylan Jagger Lee, Esther McGregor, Ajani Russell and Sara Skinner Hiromi
Casting Directors | Piergiorgio Del Moro & Samuel Ellis Scheinman


‘What is Ladylike’ Handbag Ad Campaign Fall 2019

Dior Creative Director | Maria Grazia Chiuri
Director/Photographer | Joan Braun
Talents | Ruth Bell, Angelababy, Adria Arjona, Adesuwa Aighewi, Sun Yihan, Anne Nakamura, Wang Likun, Kat Graham, Wanwan Lei, Olympia of Greece, Lineisy Montero, Alisha Nesvat, Evelyn Nagy, & Sara Grace Wallerstedt


Fall 2019

Fendi Creative Director | Silvia Venturini Fendi
Art Director | Nico Vascellari
Videographer | Giulio Tami
Models | Malick Bodian, Aramish, Marjan Jonkman
Stylist | Julian Ganio
Casting Director | Piergiorgio Del Moro
Producer | Maria Elena Cima


Cameo Capsule Collection Ad Campaign Fall 2019

Fenty Reimagines Cameo Jewelry Immortalizing African Women's Beauty

Fenty Creative Director | Rihanna
Photographer | Ruth Ossai
Models | Amalia Vairelli, Yvette Fontalio Dowland, Isla Dowland,
Stylist | Jahleel Weaver
Hair | Issac Poleon
Makeup | Afro Lion
Manicurist | Sylvie Macmillan
Casting Director | Chloe Rosolek
Set Designer | Studio Augmenta
Producer | Julie Machin


Ari Marcopoulos Political Watch Ad Campaign Fall 2019

Gucci teams with Ari Marcopoulos for Political Influenced Watch campaign

Gucci Creative Director | Alessandro Michele
Photographer/Director | Ari Marcopoulos
Music | Music: ‘MY WAY’ Sex Pistols
(C. Francois / P. Anka /J. Revaux / G. Thibaut) 
© Warner Chappell Music France Sa / Soc Jeune Musique No 1 
Su licenza di Warner Chappell Music Italiana S.r.l.
(p) Universal Music Italia Srl
/Café Concerto International srl

Gucci Grip

Grip Watch Skateboarder Ad Campaign Fall 2019

JW Anderson

Spring 2019

Stuart Weitzman

Fall 2019

Stuart Weitzman SW Boot Camp Fall 2019 Ad Campaign by Charlotte Wales

Agency | General Idea
Creative Director | Semjon Doenhoff 
Photographer/Director | Charlotte Wales
Models | Kendall Jenner, Yang Mi
Stylist | Clare Richardson
Music | Run It Up by DDG (featuring YBN Nahmir, G Herbo, Blac Youngsta)


Summer 2019

Valentino Creative Director | Pierpaolo Piccioli
Photographer | Valentin Herfray
Model | Nikita Sereda, Taras Sereda, Youssou Camara
Stylist | Nassim Derbikh
Hair & Makeup | Chiao Shen


Fall 2019

Y/Project Fall 2019 Accessories Ad Campaign by Frederik Heyman

Y/Project Creative Director | Glenn Martens
Director | Frederik Heyman