The Best Top 10 Campaigns for Spring 2022 Season as chosen by Kenneth Richard
In a world of images that is dominated by clutter both physical and digital, the simple has a striking power to cut through all the noise. Simplicity is a luxury. When an endless stream of content is just a scroll of the thumb or a turn of the head away, the simultaneous immediacy and timelessness of a great portrait offers a powerful invitation to slow down and take some time to spend one of today’s most precious resources: attention. This was the approach taken by Burberry, Jil Sander, Versace, and Raf Simons, who all – though each with their own distinct perspective – flexed confidence and poise as they stylishly reveled in the simple.
Meanwhile, Gucci – perhaps the most frequent member of our top campaigns lists – and Marine Serre explored richly textural and colorful visual worlds populated by liberated, egalitarian idealized societies. Though the two imaginary worlds are rather different from each other, both felt like exciting explorations into possible positive futures refracted through details of the now.
While Ralph Lauren didn’t have to imagine a different world for its excellent Morehouse & Spelman collection and campaign, the project did take wisdom and courage. Focusing on the impact and importance of historically Black colleges and universities – the legacy of which reaches back centuries and continues to be essential in shaping individual lives and cultural movements to this day, and will be long into the future – the brand took essential steps to recognize the diverse face of the American Dream, and does so in impeccable style.
Here are the Top 10 Fashion Ad Campaigns of Spring 2022 as selected by our Chief Impressionist, Kenneth Richard.
AMI Alexandre Mattiussi
AMI Creative Director | Alexandre Mattiussi Photographer | Sam Rock Location | Almeria, in Southern Spain
Burberry Creative Director | Riccardo Tisci Photographer | Chris Rhodes, Mert and Marcus Models | Chisom Okeke, Chu Wong, Claus Emilio Royo, Erwan Konate, Irina Shayk, Manolo Teodosiu, Maria Keidj, Miles Gardner, Mona Tougaard, Niclas Baker, Paula Rudevica, Rianne Van Rompaey, Siny Mbengue, Sita Zampou and Vira Boshkova Stylist | Katy England, Ib Kamara Hair | Jawara Makeup | Isamaya Ffrench, Burberry Global Beauty Director
Dolce & Gabbana
Dolce & Gabbana Creative Director | Domenico Dolce & Stefano Gabbana Photographer | Juergen Teller Models | Alexis Meziani, Annabelle Pouilly, Daseul Kim, Ellen Dahlqvist, Issa Lish, Matteo Ferri, Ryan Park, Simon Martyn, & Youssouf Bamba
Gucci ‘Love Parade’
Gucci Creative Director | Alessandro Michele Creative Director | Christopher Simmonds Photographers/Directors | Mert Alas & Marcus Piggott Talent | Miley Cyrus, Snoop Dogg, Beanie Feldstein, Jared Leto, Jungjae Lee, Alton Mason, Aubrey Hill, Carson Williams, Cici Tamez, Elibeidy Dani, Ellia Sophia, Josephine Chumley, Kaitlyn Cunningham, Karime Bribiesca, Keria Thomas, Kuya Okai, Lex Peckham, Lily McMenamy, Liu Wen, Luke Clod, Luke Sadler, Madison Stubbington, Metta Irebe, Sam Hough, Sammy Pandolfi, Souleymane Sacko, Tess McMillan, & Yoonmi Sun Hair | Paul Hanlon Makeup | Thomas De Kluyver Set Designer | Max Bellhouse
Jacquemus Creative Director | Simon Porte Jacquemus Creative Director | Gaston Artelandia Photographer | Tom Kneller Producer | Jill Ferraro Talent | Bad Bunny Stylist | Zoey Radford Scott Set Designer | Madeleine Peacock Production | Paradise Productions
Jil Sander Creative Directors | Lucie and Luke Meier Photographer | Chris Rhodes Art Director | Heiko Keinath Models | Henry Kitcher, Helena Severin, Moustapha Sy, Chu Wong Art Director | Heiko Keinath
Marine Serre Creative Director | Marine Serre Photographer | Louis Baquiast Models | Kim Peers, Alizée Quitman, Virgile Elana, Amalia Vairelli, Juliet Merie, Hervé Cousin, Etienne Auguste, and Adina Fohlin Stylist | Benoit Bethume Hair | Ramona Eschbach Makeup | Janeen Witherspoon Manicurist | Anaïs Cordevant Casting Director | William Lhoest
Polo Ralph Lauren
Ralph Lauren Creative Director | Ralph Lauren Photographer | Nadine Ijewere Models | Aaliyah Hydes and Franciele Santos with current students, faculty, and alumni of Morehouse and Spelman Colleges
Raf Simons Creative Director | Raf Simons Photographer | Willy Vanderperre Models | Atticus Rodda, Craig Shimirimana, Julia Nobis, Lexi Boling, and Louise Robert Hair | Guido Palau Makeup | Peter Philips Manicurist | Elsa Deslandes Casting Director | Ashley Brokaw Production | Eyesight Post Production | Triplelutz Paris
Versace Creative Director | Donatella Versace Creative Director | Ferdinando Verderi Photographer | Mert Alas and Marcus Piggott Talent | Bella Hadid, Gigi Hadid, Maluma, and Donatella Versace Stylist | Jacob K Hair | Paul Hanlon Makeup | Diane Kendal Casting Director | Piergiorgio Del Moro Set Designer | Gerard Santos
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