Top 10 Fashion Films of 2023

The Top 10 Fashion Films of 2023

2023 saw the continued trend of video and other digital formats usurping traditional photography campaigns as the main mode of fashion communication. From nostalgic narrative shot on film to cutting-edge uses of CGI and AI technology, the year saw an inspiring proliferation of approaches to the moving image.

Zara drew on the cinematic language of science fiction, while Ralph Lauren went back in time for a moving and visually stunning period drama.

Coperni delivered what may be the best use of AI we’ve seen in a campaign yet, creating a polymorphic story series that regenerates itself over and over across different scenarios and imagery drawn from a preset list of variables.

Miu Miu shared a campaign film that, captured in one take and full of intersecting characters and moving parts, felt more like an experimental theater piece that happened to be captured on video – a fitting approach for the brand’s spirit of intellectual, idiosyncratic cool.

Here are The Impression’s Top 10 Fashion Films of 2023 as selected by
Chief Impressionist Kenneth Richard.

Alexander McQueen

Spring 2023

Alexander McQueen Creative Director | Sarah Burton
Director | Jonas Åkerlund
Models | Sadie Sink, Mette, Naomi Campbell, Nyagua, Pom Klementieff, and Yseult
Location | London

Bottega Veneta

Fall 2023

Bottega Veneta Creative Director | Matthieu Blazy
Photographer | Malick Bodian, Louise and Maria Thornfeldt, & Sander Muylaert
Videographer | Massimiliano Bomba
Models | Badhiel Lony, Chu Wong, Dara Gueye, Emma Balfour, Flavie Sammartano, Heather Diamond Strongarm, Lara Menzes, Liu Wen, Paola Manes, Silas De Maat, Tim Piglowski, Tommaso Zana, Walid Fiher, Alejandro Albaladejo, Diaz Awar Odhiang, Badhiel Lony, Cecilia Wu, Dara Gueye, Diane Chiu, Emma Balfour, Haroon Sherzad, Heather Diamond Strongarm, Lara Menezes, Mariacarla Boscono, Mary Ukech, Renny Alade, Sanggun Lee, Tessa Bruinsma, Tess Breeden, Tommaso Zana, And Walid Fiher
Hair | Duffy
Makeup | Hiromi Ueda
Casting Directors | Anita Bitton and Finlay Macaulay

Bottega Veneta

Spring 2023

Bottega Veneta Creative Director | Matthieu Blazy
Director | Massimiliano Bomba
Videographer | Gretar Gunnlaugsson
Models | Kate Moss, Chu Wong, Dara Gueye, Mary Ukech, Paola Manes, Sanggun Lee, Yoongmi Sun, Tess Breeden
Stylist | Alastair McKimm
Hair | Duffy
Makeup | Hiromi Ueda
Casting Director | Anita Bitton
Music | Sega Bodega

Coperni

Fall 2023

Ferragamo ‘New Renaissance’

Fall 2023

Ferragamo Creative Director | Maximilian Davis
Creative Director | Ferdinando Verderi
Photographer | Tyler Mitchell 
Video Director | Tyler Mitchell
Talent | Vittoria Ceretti, Anok Yai, Lina Zhang, Jessica Stam, Mona Tougaard, Paul Hameline, Iván de Pineda, Malick Bodian, Taemin Park, Zainab Jama, Kelela, Yasmina Dexter, and Tyler Mitchell 
Artworks featured in collaboration with Florence’s Uffizi Gallery | Alesso Baldovinetti, Annunciation (1457), Giovanni Bellini, Holy Allegory (1490-1500), Paolo Veronese, Annunciation (1570-75), Francesco Granacci, Joseph Going to Prison (1515), Giorgio Vasari, Portrait of Alessandro de Medici (1534), Botticelli, Portrait of a Man with a Medal of Cosimo the Elder (1475), Botticelli, The Annunciation of San Martino alla Scala (1481), Piero della Francesca, Diptych of Federico da Montefeltro and Battista Sforza (1467-1472)

Kenzo

Fall 2023

Kenzo Creative Director | Nigo
Photographer | Keizo Kitajima
Videographer | Frank Lebon
Models | Vernon, Abas Abdirazaq, Kiki Willems, Assa Baradji, Sen Ping, Fumiya, Hayato Oohashi, Jake Morton, Kayu, Kou U, Masato Oie, Mikiya Nakano, Nina Utashiro, Raiki Yamamoto, Ringo Mikata, Shunsuke Kawamoto, Taito, Hara Yoshihide, Hiroki Shirota, Erika Abe
Stylist | Marq Rise
Hair | Kiyoko Odo
Makeup | Nami Yoshida
Casting Director | Samuel Ellis Scheinman
Music | “Dreamer” by Urban Dance
Location | Kyoto and Osaka, Japan

Louis Vuitton x Yayoi Kusama Collaboration

Louis Vuitton Creative Director | Nicolas Ghesquière
Artist | Yayoi Kusama
Creative Director | Ferdinando Verderi 
Photographer | Steven Meisel
Models | Bella Hadid, Christy Turlington, Devon Aoki, Fei Fei Sun, He Cong, Karlie Kloss, Liya Kebede, Malick Bodian, Natalia Vodianova, Parker Van Noord, and Rianne Van Rompaey
Stylist | Carine Roitfeld
Hair | Guido Palau
Makeup | Pat McGrath
Casting Director | Ashley Brokaw
Manicurist | Jin Soon Choi

Miu Miu

Fall 2023

Miu Miu Creative Director | Miuccia Prada
Creative Director | Edward Quarmby
Photographer | Zoë Ghertner
Models | Ethel Cain, Emma Corrin, Mia Goth, Amelia Gray Hamlin, Zhao Jinmai, Zaya Wade and Annabelle Weatherly
Stylist | Lotta Volkova

Polo Ralph Lauren

Fall 2023

Polo Ralph Lauren Creative Director | Ralph Lauren
Photographer | Richard Phibbs
Models | Jacob Rott, Rudy Verwey, Rishi Robin, Juhyung Kang, Tristan Paine, Niyo Malik

Zara

Fall 2023

Zara Studio Creative Director | Karl Templer
Video & Photographer | Fabien Baron
Models | Mamuor Majeng
Stylist | Karl Templer

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