Top 10 Men’s Fashion Ad Campaigns of Spring 2022

Top 10 Men’s Fashion Ad Campaigns of Spring 2022 Season as chosen by Kenneth Richard

The best men’s fashion campaigns of Spring 2022 used the category of menswear almost as a creative genre of its own, exploring and rewriting sartorial and social traditions of masculinity to present a contemporary consideration of what these ideas mean today.

Zara Studio shared an excellent film whose narrative played into Hollywood tropes of the male power fantasy, while also calling their value into question. Ludovic de Saint Sernin created an intimate series of portraits of the “male” body while dressing it in a way that felt ungendered.

Dior, Louis Vuitton, and Fendi welcomed spring with vibrant colors – but just beneath this colorful surface lay thoughtful considerations of what menswear traditions should mean for a modern man. While these were themes primarily explored in design and styling, the energy of the campaigns carried their ideas forward as well.

Here are the Top 10 Men’s Fashion Ad Campaigns of Spring 2022 as selected by our Chief Impressionist, Kenneth Richard.

Celine

Creative Director | Hedi Slimane
Photographer | Hedi Slimane
Models | Gus Dapperton
Location | Joshua Tree National Park, California

Dior

Dunhill

Fendi

Kith

Louis Vuitton

Louis Vuitton Creative Director | Virgil Abloh
Photographer | Tim Walker
Director | Rémi Lamandé
Models | Goy Michael, Kaizen Kim, Karanjee Singh Gaba, Kozy , Magnus Westwell, Namgyal Samuels, Sunmoon Jung, Xu Meen
Stylist | Ib Kamara
Hair | Ali Pirzadeh
Makeup | Lucy Bridge
Casting Director | Samuel Ellis Scheinman
Music | ‘Szerencsetlen’ by Venetian Snares Composed by Aaron Funk. Published by Mute Songs, Universal Music. Courtesy of Planet Mu Records.