Top 10 Men’s Fashion Ad Campaigns of Spring 2022

Top 10 Men’s Fashion Ad Campaigns of Spring 2022 Season as chosen by Kenneth Richard

The best men’s fashion campaigns of Spring 2022 used the category of menswear almost as a creative genre of its own, exploring and rewriting sartorial and social traditions of masculinity to present a contemporary consideration of what these ideas mean today.

Zara Studio shared an excellent film whose narrative played into Hollywood tropes of the male power fantasy, while also calling their value into question. Ludovic de Saint Sernin created an intimate series of portraits of the “male” body while dressing it in a way that felt ungendered.

Dior, Louis Vuitton, and Fendi welcomed spring with vibrant colors – but just beneath this colorful surface lay thoughtful considerations of what menswear traditions should mean for a modern man. While these were themes primarily explored in design and styling, the energy of the campaigns carried their ideas forward as well.

Here are the Top 10 Men’s Fashion Ad Campaigns of Spring 2022 as selected by our Chief Impressionist, Kenneth Richard.


Creative Director | Hedi Slimane
Photographer | Hedi Slimane
Models | Gus Dapperton
Location | Joshua Tree National Park, California


Dior Men’s Creative Director | Kim Jones
Director | Axel Morin
Photographer | Rafael Pavarotti
Models | Fabio Silva, Lucas Dermont, Wang Chenming, Yoesry Detre
Stylist | Melanie Ward
Hair | Guido Palau
Makeup | Peter Philips
Casting Director | Shelley Durkan


Dunhill Creative Director | Mark Weston
Photographer | Jack Webb
Models | Jonas Glöer
Stylist | Elliott Smedley
Hair | Matt Mulhall
Makeup | Wendy Rowe
Casting Director | Barbara Nicoli & Leila Ananna


Artistic Director of Accessories and Menswear | Silvia Venturini Fendi
Artistic Director of Jewelry | Delfina Delettrez Fendi
Creative Direction | Nico Vascellari
Photographer | Mattia Zoppellaro
Videographer | Giulio Tami
Models | Jethro Sapon, David Ge, Ibra, Dries Haseldonckx
Stylist | Julian Ganio
Location | Rome


Creative Director | Ronnie Fieg & Jim Moore
Photographer | Sebastian Kim
Talent | Steve Buscemi
Stylist | Jim Moore
Hair | Amy Komorowski
Set Design | PlantShed NY

Louis Vuitton

Louis Vuitton Creative Director | Virgil Abloh
Photographer | Tim Walker
Director | Rémi Lamandé
Models |  Goy Michael, Kaizen Kim, Karanjee Singh Gaba, Kozy , Magnus Westwell, Namgyal Samuels, Sunmoon Jung, Xu Meen
Stylist | Ib Kamara
Hair | Ali Pirzadeh
Makeup | Lucy Bridge
Casting Director | Samuel Ellis Scheinman
Music | ‘Szerencsetlen’ by Venetian Snares Composed by Aaron Funk. Published by Mute Songs, Universal Music. Courtesy of Planet Mu Records.

Ludovic de Saint Sernin

Ludovic de Saint Sernin Creative Director | Ludovic de Saint Sernin
Creative Director | Simon B. Morch
Photographer | Willy Vanderperre
Models | Fernando Lindez
Hair | Louis Ghewy
Makeup | Karin Westerlund
Casting Director | Piotr Chamier

Paul Smith

Creative Director | Matthew Mumford
Photographer | Jack Davison
Talent | Fionn O’Shea, Nabhaan Rizwan, Ryoichi Hirano, & CKTRL
Stylist | Julian Ganio
Hair | Mari Ohashi
Makeup | Niamh Quinn
Casting Director | Claire Byrne
Set Designer | Alice Kirkpatrick


Creative Director | Ferdinando Verderi
Photographer | David Sims
Models | Tom Holland

Zara Studio Men’s

Agency | Baron & Baron
Chief Creative Officer & Film Director | Fabien Baron
Creative Director | Christophe Derigon 
Photographer | David Sims
Talent | Kodi Smit-McPhee
Stylist | Karl Templer
Hair | Duffy
Makeup | Satoko Watanabe