Top 10 Men’s Fashion Ad Campaigns of Spring 2022 Season as chosen by Kenneth Richard
The best men’s fashion campaigns of Spring 2022 used the category of menswear almost as a creative genre of its own, exploring and rewriting sartorial and social traditions of masculinity to present a contemporary consideration of what these ideas mean today.
Zara Studio shared an excellent film whose narrative played into Hollywood tropes of the male power fantasy, while also calling their value into question. Ludovic de Saint Sernin created an intimate series of portraits of the “male” body while dressing it in a way that felt ungendered.
Dior, Louis Vuitton, and Fendi welcomed spring with vibrant colors – but just beneath this colorful surface lay thoughtful considerations of what menswear traditions should mean for a modern man. While these were themes primarily explored in design and styling, the energy of the campaigns carried their ideas forward as well.
Here are the Top 10 Men’s Fashion Ad Campaigns of Spring 2022 as selected by our Chief Impressionist, Kenneth Richard.
Creative Director | Hedi Slimane Photographer | Hedi Slimane Models | Gus Dapperton Location | Joshua Tree National Park, California
Dior Men’s Creative Director | Kim Jones Director | Axel Morin Photographer | Rafael Pavarotti Models | Fabio Silva, Lucas Dermont, Wang Chenming, Yoesry Detre Stylist | Melanie Ward Hair | Guido Palau Makeup | Peter Philips Casting Director | Shelley Durkan
Dunhill Creative Director | Mark Weston Photographer | Jack Webb Models | Jonas Glöer Stylist | Elliott Smedley Hair | Matt Mulhall Makeup | Wendy Rowe Casting Director | Barbara Nicoli & Leila Ananna
Artistic Director of Accessories and Menswear | Silvia Venturini Fendi Artistic Director of Jewelry | Delfina Delettrez Fendi Creative Direction | Nico Vascellari Photographer | Mattia Zoppellaro Videographer | Giulio Tami Models | Jethro Sapon, David Ge, Ibra, Dries Haseldonckx Stylist | Julian Ganio Location | Rome
Creative Director | Ronnie Fieg & Jim Moore Photographer | Sebastian Kim Talent | Steve Buscemi Stylist | Jim Moore Hair | Amy Komorowski Set Design | PlantShed NY
Louis Vuitton Creative Director | Virgil Abloh Photographer | Tim Walker
Ludovic de Saint Sernin
Creative Director | Simon B. Morch Photographer | Willy Vanderperre Models | Fernando Lindez Hair | Louis Ghewy Makeup | Karin Westerlund Casting Director | Piotr Chamier
Creative Director | Matthew Mumford Photographer | Jack Davison Talent | Fionn O’Shea, Nabhaan Rizwan, Ryoichi Hirano, & CKTRL Stylist | Julian Ganio Hair | Mari Ohashi Makeup | Niamh Quinn Casting Director | Claire Byrne Set Designer | Alice Kirkpatrick
Creative Director | Ferdinando Verderi Photographer | David Sims Models | Tom Holland
Zara Studio Men’s
Agency | Baron & Baron Chief Creative Officer & Film Director | Fabien Baron Creative Director | Christophe Derigon Photographer | David Sims Talent | Kodi Smit-McPhee Stylist | Karl Templer Hair | Duffy Makeup | Satoko Watanabe
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