You Came, You Saw, You Ranked: The Most Viewed Collections as Voted by Your Click Counts
As fashion continues to expand into broader and deeper corners of the digital realm, the ability to leverage and expand the runway format across wider and more accessible platforms is essential and increasingly important. Though it may have been a relatively subdued season that saw most major brands focused on quietly evolving the classics and their signature codes, Fall 2025 proves once again that the brands that showing the most meaningful growth also tend to be those that are drawing the most clicks and sparking the most urgent conversations.
More than just a digital popularity contest, The Impression’s unique viewership – made up of informed industry insiders who work to be deeply in tune with the pulse of fashion – provides an extra dimension of insight to what it means to be one of our most viewed shows of the season. From what’s new and next to seeing who continues to be the best, our most viewed shows provide plenty of perspective on the pace of the industry.
Here are The Impression’s Top 10 most viewed fashion shows of the Fall 2025 runway season as voted by our readers.
25
Woolrich Black Label By Todd Snyder
24
Egonlab
23
System
22
Jordanluca
21
Sacai
20
Hed Mayner
19
Simon Cracker
18
Giorgio Armani
17
Junya Watanabe
16
Pierre-Louis Mascia
15
Kolor
14
Magliano
13
Willy Chavarria
12
Auralee
11
Lemaire
10
Dunhill
9
Amiri
8
Hermès
7
Rick Owens
6
Dior
5
AMI Paris
4
Louis Vuitton
3
Zegna
2
Dolce & Gabbana
1
Prada