Fashion Brands Leverage Social Media Channels to Boost Engagement
Key Insights from NYFW Social Media Data
Total Media Impact Value (MIV)
- NYFW generated a total MIV of $139 million, with $101.5M from social media and $37.5M from online coverage.
- The top post overall had an MIV of $787K, coming from E! News, featuring Bill Nye walking the runway.
Top Performing Brands & Influencers
- Top Brand Post: Tory Burch led with $448K in MIV.
- Top Influencer: Camila Coelho ranked highest, generating $1.3M in MIV.
- Top Celebrity: Nanon Korapat drove $641K in MIV.
Brand-Specific Performance
- Calvin Klein
- Ranked as a top brand alongside Michael Kors, Coach, and Tory Burch.
- Top post: Tontawan Tantivejakul, generating $379K in MIV.
- Top Owned Media Post: Calvin Klein’s internal content created $176K in MIV.
- Michael Kors
- Top post: Behind-the-scenes TikTok content drove $314K in MIV.
- Top Influencer Post: Priscila Escoto led influencer engagement with $90K in MIV.
- Coach
- Top post: ITZY’s runway moment contributed $401K in MIV.
- Top Influencer: Toni Breidinger generated $236K in MIV.
New York Fashion Week once again proved to be a digital powerhouse, amassing a total Media Impact Value (MIV) of $139 million, with $101.5M driven by social media. Brands leaned into influencer collaborations, behind-the-scenes content, and creative storytelling to maximize engagement across platforms.
Tory Burch emerged as a standout, securing $448K in MIV for the top brand post, while Camila Coelho dominated influencer engagement, generating $1.3M in MIV. Among celebrity-driven content, Nanon Korapat led with $641K in MIV, reflecting the continued influence of global talent at NYFW.
In brand-specific rankings, Calvin Klein, Michael Kors, and Coach saw high levels of engagement. Calvin Klein’s top post from Tontawan Tantivejakul reached $379K in MIV, while Michael Kors’ TikTok-driven content generated $314K. Coach also saw notable success, with ITZY’s runway appearance earning $401K in MIV.
The data reflects the evolving role of social media in fashion week coverage, with influencer-led and video-driven strategies proving to be the most impactful. As brands continue to prioritize digital-first storytelling, the competition for engagement is set to intensify in future seasons.