Men’s Fair To Return Next Year, As Organizers Focus On Tokyo Event
The creative sector will see a notable absence at the upcoming Paris Men’s Fashion Week, scheduled from June 18 to 25. Tranoï, a prominent trade show, will skip the 2024 men’s summer edition, postponing the presentation of its spring-summer 2025 collections. The decision, announced by Tranoï’s managing director Boris Provost, is unrelated to the upcoming Olympic Games in Paris.
“Tranoï Homme operates in the ‘Creator’ segment, where its reputation is firmly established, recognized, and celebrated. However, it is important to recognize the complexity of this segment, where business development requires patience and perseverance,” Provost stated. “All these factors raise questions about the positioning we need to have, in the interests of transparency with all our customers and partners, to whom we owe the best possible service. An event of Tranoï’s scale and reputation has a duty to provide an experience of impeccable quality, in line with our ethics and requirements. In view of this, we feel it would be preferable to shift our efforts to the January 2025 edition, by presenting a new event format which, for this edition, will put the spotlight on Japanese design.”
The connection with Japan is significant, as Tranoï will host the first edition of Tranoï Tokyo from September 4 to 5, with over 50 designers already registered.
Acquired nearly four years ago by the GL Events group and linked to Première Vision, Tranoï has aimed to restore exhibition spaces for designer brands during Paris Men’s and Women’s Fashion Weeks. The last Men’s session featured around fifty labels, women’s pre-collections, and a lifestyle offering. The June hiatus will allow the team to develop a format that better meets market needs.
Meanwhile, Tranoï remains committed to its Women’s Fashion Week event. “In September, nearly 200 brands and designers will be presenting their collections under the columns of the Palais Brongniart,” Provost confirmed.