Review of TTSWTRS “Youth” Spring 2025 Ad Campaign by Creative Director Anna Osmekhina
TTSWTRS rewrites the rules of self-expression with the raw energy of its Spring 2025 campaign.
Aptly titled “Youth” the collection and campaign cinematically explore the rebellious and defiant side of coming-of-age narratives. References to punk rock, club culture, and street art illuminate the dynamic portraits. The styling deepens the sense of storytelling, with clever accessories moments like a bottle opener keychain or a pair of tights stuffed with makeup, a lighter, cash, and more taking on the role of a handbag, while the tension between skin-tight and voluminous silhouettes extends a raw sensuality.
Channeling familiar archetypes of youthful rebellion through its own design lens, the campaign is a direct statement of the latest evolution of TTSWTRS’ distinctive voice.
TTSWTRS Creative Director | Anna Osmekhina