Valentino eyewear ad campaign 2022


'Eyewear' 2022 Ad Campaign

Review of Valentino Eyewear 2022 Ad Campaign by Creative Director Pierpaolo Piccioli

Valentino launches its latest eyewear capsule with a new campaign that revives the forgotten art of text-based advertising.

Reaffirming the house’s artfully minded dedication to the written word, the campaign bucks modern trends of advertising in favor of very pared-back visuals that let some smart and snappy sloganeering do the talking. In a world dominated by visual business in marketing, it’s an eye-catching luxury to be able to make space and to speak – one that looks great on Valentino.

Valentino Creative Director | Pierpaolo Piccioli

Senior Fashion Writer | The Impression