Review of Valentino Eyewear 2022 Ad Campaign by Creative Director Pierpaolo Piccioli
Valentino launches its latest eyewear capsule with a new campaign that revives the forgotten art of text-based advertising.
Reaffirming the house’s artfully minded dedication to the written word, the campaign bucks modern trends of advertising in favor of very pared-back visuals that let some smart and snappy sloganeering do the talking. In a world dominated by visual business in marketing, it’s an eye-catching luxury to be able to make space and to speak – one that looks great on Valentino.
Valentino Creative Director | Pierpaolo Piccioli
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