Shaping Visual Communication Through Clarity and Craft
In this episode of ‘The Impression Makers,’ creative director and influential graphic design mastermind Veronica Ditting catches up with our Senior Fashion Writer, Mark Wittmer, to discuss her exciting retrospective exhibition in Kyoto that wraps up at the end of this month and the unique vision and collaborative approach that went into shaping this iconic body of work. Along the way, they explore the unique but omnipresent power of typography and print, the women creatives shaping visual communication today, and the possibility of looking back in an industry that is all about moving forward.
The Impression Makers | Episode # 7
Veronica Ditting: Shaping Visual Communication Through Clarity and Craft
BEHIND THE NAME
A creative director working at the intersection of graphic design, print, and image-making, Veronica Ditting is one of the most influential figures in fashion communication. From revolutionizing what a women’s magazine can look like and do since the launch of The Gentlewoman in 2010, where she worked for over twelve years, to defining the image and feel of new releases for major fashion houses like Hermès and Louis Vuitton, to bringing clarity and innovation to her work on artist’s books and museum exhibitions, her career thus far has been a tour-de-force in powerful visual thinking.
EPISODE HIGHLIGHTS
A Unique Exhibition: The genesis of the retrospective of Veronica’s design work held at ddd Gallery in Kyoto and its unique approach to displaying printed material.
Process and Collaboration: A look into Veronica’s process and collaborative approach to new projects, an d why she can never go on autopilot.
Gentlewoman’s World: How The Gentlewoman’s unique typographical approach revolutionized perceptions of what a women’s magazine could be at the time, and the fellow women in graphic design that inspire Veronica.
In Progress: Veronica shares some fun insight on one of her current projects, a book in collaboration with innovative makeup artist Lucy Bridge, which features all original editorial content.
What’s Next: Looking back, looking to the future, and the possibility of continuity in a fashion system that is built on uncertainty.
