Cai Xukun Versace

Versace Names C-Pop Idol Cai Xukun Global Brand Ambassador

Chinese Idol Returns To Fashion After Denying Misconduct Allegations

Chinese idol Cai Xukun has been named the global brand ambassador for Versace, marking his return to the fashion scene. Cai had kept a low profile over the past year due to online allegations of sexual misconduct with a female minor, allegations he categorically denied.

“Kun is brave, incredibly talented and unique. He’s a singer and producer. He represents the new confident voice of a generation,” said Donatella Versace, the brand’s chief creative officer.

For Cai, Versace’s “fearless and pioneering spirit” resonates with his creative ethos. “The brand epitomizes the elegance of a classic label while embracing the attitude of avant-garde fashion,” he said. “I believe Versace’s diverse facets will provide a continuous stream of inspiration for my future creations.”

A campaign featuring Cai in looks from the pre-fall 2024 collection will come soon. This partnership marks Cai’s major comeback in the market and signals Versace’s ambition to engage with a younger audience through C-pop idols. Cai has more than 43.77 million followers across Instagram, Weibo, and Xiaohongshu.

In February, Versace’s spring 2024 campaign featured young Chinese actress Rosy Zhao, gaining significant traction on Chinese social media. Zhao’s tailored minidress and “nastro Gianni” bow headband look echoed the “Rich Baby Girl” trend online, resonating with Chinese netizens.

Rosy Zhao, Versace

Cai joins other Versace ambassadors, including Chinese singer and actress Chris Lee, who fronts the Versace Icons campaign with Anne Hathaway, K-pop idol Hyunjin from Stray Kids, and Ningning from the girl group Aespa.

Previously, Cai was the face of Prada, Tag Heuer, and De Beers in China. He was accused of inappropriate sexual behavior with a female minor last July, which led Chinese authorities to issue warnings regarding ads featuring him. Cai responded with a statement on Weibo, confirming his relationship with “Ms. C,” who accused him of forcing her to have an abortion, but he denied all other allegations. Despite the controversy dying down, Cai lost all his commercial deals.

Cai began his comeback earlier this year and released a single titled “Ride or Die” in February.