vivara Mother's Day 2022 ad campaign photo with Gisele Bundchen

Vivara

2022 Ad Campaign

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Review of Vivara Mother’s Day Collection 2022 Ad Campaign by Creative Director Giovanni Bianco with Photographer Mar+Vin with Model Gisele Bündchen 

Fashion photography duo Mar+Vin collaborate with supermodel Gisele Bündchen for Vivara’s latest campaign, which is minimal and chic. VIVARA debuted their Mother’s Day Collection for 2022  evoking the star power of Bündchen, who aided Mar+Vin in creating a glitzy yet minimal and chic campaign. “When a woman is radiant, more is always more,” the brand said via instagram, referring to the power and strength of motherhood.

Creative Director | Giovanni Bianco
Photographer | Mar+Vin
Model | Gisele Bündchen 
Stylist | Renata Correa
Hair | Henrique Martins
Makeup | Henrique Martins
Manicurist | Nilza Oliveira
Set Designer | Jean Labanca
Producer | Felipe Britt

Mackenzie Richard
Editorial Director | The Impression
Mackenzie Richard, our Editorial Director, embarked on her career with a primary focus on art industry marketing, representing renowned artists including Sol LeWitt and Jean-Michel Basquiat. Over time, her path led her into the roles of an art director and editor, where she now oversees The Impression's editorial and art teams. Leveraging her distinctive background in art and literature, Mackenzie provides critical insights into creative, design, and brand strategy while extensively covering runways globally.
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