Custom QuietComfort Ultra model nods to all-white tournament tradition
Wales Bonner has partnered with Bose on a limited design of the QuietComfort Ultra Headphones, created exclusively for tennis stars Coco Gauff and Ben Shelton. By merging audio design with sartorial detail, the collaboration adds a new layer of visual sophistication to a setting defined by tradition.
The headphones reinterpret Bose’s existing model through Wales Bonner’s design lens, with a monochrome palette that aligns with the tournament’s stringent all-white policy. Materials include textured ivory leather and pony hair, finished with hand-stitched details and subtle silver studs. While not available for retail, the headphones position Bose within the fashion sphere and reinforce Bonner’s visual identity.
The All England Lawn Tennis and Croquet Club maintains a strict all-white attire policy for players, a tradition dating back to the 1880s to minimize the visibility of sweat stains. While the rule has seen minor adjustments since 2023, its essence remains, making the all-white collaboration particularly resonant.
Debuting on notable figures in professional tennis, Gauff, fresh off her French Open victory, and Ben Shelton, known for his powerful left-handed game, bring significant visibility to the collaboration on one of sport’s most iconic stages.
Though brief, the collaboration ventures into how sport collaboration and sponsorships—especially at heritage events like Wimbledon—are evolving into venues for style statements alongside competitive play.
