Weekend Max Mara

Fall 2022 Ad Campaign

Review of Weekend Max Mara Fall 2022 Ad Campaign by Photographer Lachlan Bailey with model Taylor Hill

Weekend Max Mara retreats into personal discovery with its new campaign for Fall 2022, captured by photographer Lachlan Bailey.

Crisp, cozy, and fresh, the campaign is an artful encapsulation of Weekend Max Mara’s ethos of elegant dressing for life’s adventure.

Bailey captures model Taylor Hill at a beautiful mid-century modern home nestled among forested mountains, a locale that provides the basis for the imagery’s rich interplay of textures and aesthetics. The clean lines and industrial material palette of the architecture at once harmonize and juxtapose elegantly with the earthy, wooded vistas to which they give way. Framed by this scenery, the Fall collection’s subtly modern reconsideration of cozy yet refined fall classics through new volumes and cuts suggests the idea of dressing for personal liberation: this literal mountain retreat becomes a symbolic image of the freedom to escape into one’s own self.

Max Mara Creative Director | Ian Griffiths
Photographer | Lachlan Bailey
Model | Taylor Hill
Hair | Syd Hayes
Makeup | Petros Petrohilos

Senior Fashion Writer | The Impression
Stay up to date on news, analysis, real-time runway coverage, campaigns, trends, store design and more. Join our newsletter today.

Newsletter sent Mon - Fri 1:30 AM EST