Zara Beauty

Winter 2022 Ad Campaign

Review of Zara Beauty Winter 2022 Ad Campaign by Photographer Robin Galiegue and Makeup Artist Sam Visser with models Amar Akway, Luca Biggs, Ella McCutcheon, and Maty Drazek

Zara Beauty fuses icy winter elegance with glam rock in its new Winter 2022 campaign by photographer Robin Galiegue and makeup artist Sam Visser.

The brand’s metallic and jewel-toned winter palette comes to the fore in Visser’s inventive makeup work, which takes cues from cinematic ice queens, over-the-top glam-rock makeup à la Kiss, and warpaint to transform the campaign’s heroines into icy – but not frigid – and expressive style explorers.

Galiegue shoots with a grainy, silvery look, emphasizing the dramatic wintry feel of the looks and lending a sense of dynamism and elusive power to the portraits.

Calling on a talented creative team to find poise and power behind the chilly palette of winter, the campaign is another strong look at the limitless possibilities of Zara’s beauty line.


Photographer | Robin Galiegue
Models | Amar Akway, Luca Biggs, Ella McCutcheon, Maty Drazek
Stylist | Suzanne Koller 
Hair | Benjamin Muller
Makeup | Sam Visser
Casting Director | Abi Corbett



Senior Fashion Writer | The Impression