The appointment arrives alongside a new Barry Jenkins-directed campaign and pairs the actress with husband Tom Holland across Prada Beauty’s ambassador roster.
Prada Beauty has named Zendaya global ambassador for Prada Paradoxe, following a day of Instagram teasers that preceded the official reveal. The appointment lands as the actress continues a packed 2026 press cycle for Christopher Nolan’s The Odyssey and Spider-Man: Brand New Day, with a new Dune installment still ahead in December.
The campaign positions Zendaya as what the brand calls a multi-dimensional muse, built around the idea of a woman who resists easy definition. That framing echoes the shape-shifting nature of her acting career, where she has moved fluidly between roles, red carpet looks, and beauty styling without settling into a single fixed image. The debut campaign is directed by Academy Award winner Barry Jenkins and introduces Prada Paradoxe Sweet Chemistry, a fruity-floral eau de parfum built around blackcurrant syrup, orange blossom absolute, and a neroli milk accord.
Rosa Carriço, global president of Prada Beauty, said Zendaya embodies the fragrance’s spirit, citing the empathy and evolving energy the brand sees as core to the Prada woman. The appointment also extends Prada Beauty’s reach within one of Hollywood’s more visible couples, since Tom Holland already fronts Prada Paradigme, giving the house a paired presence across both fragrance lines. Zendaya’s makeup artist has relied on Prada Beauty throughout her recent press circuits, a detail that suggests the ambassadorship formalizes a relationship already visible on the red carpet.
The move reflects a broader shift in fragrance marketing toward casting talent whose public image already models versatility rather than a single signature look, letting the scent’s positioning ride on a persona the audience has already bought into across other categories.