Review of Zimmermann Fall 2021 RTW “In Concert” Collection Ad Campaign by Photographer Benny Horne, Videographer Tom Sandford, and Art Director Gabriele Hackworthy with model Anna Ewers
Anna Ewers is a Venetian rock-and-roll princess in a new Fall 2021 campaign for Zimmermann. The campaign features photography by Benny Horne, videography by Tom Sandford, and art direction from Gabriele Hackworthy.
Zimmermann’s “In Concert” collection mixes a dose of 70’s psychedelia into the brand’s signature sense of flowy sophistication. This presence can be felt in the high-waisted, flared-leg pants, as well as a dress which is illuminated with an amazing retro pop-art illustration and patterns, and strikes us as the collection’s stand-out piece. A strain of boho-chic à la Stevie Nicks runs through the collection as well.
The campaign imagery follows model Anna Ewers through the plazas and palazzos of Venice. The streets are uncharacteristically empty – a subtle response and reference to the lockdown – but rather than lonely and melancholic, this aspect lends a sense of freedom and romance.
The iconic city’s beautiful architecture becomes Ewers’ co-star, and these two characters draw a lot of personality out of each other. Horne finds a rich visual interplay between the columns, archways, mirrors, and canals of the city, and the patterns and shapes of the collection.
With a smartly chosen talent and location, the campaign does strong work to communicate the presence and character of these gorgeous gowns.
Photographer | Benny Horne Video | Tom Sandford Art Director | Gabriele Hackworthy Model | Anna Ewers Stylist | Romy Frydman Production | Anna Zantiotis Productions Creative | Emil Vrisakis for Smile Agency Hair | Vi Sapyyapy Makeup | Vanessa Bellini Casting Director | Anita Bitton for The Establishment Location | Venice, Italy
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