Summer Swim 2022 Ad Campaign

Review of Zimmermann Summer Swim 2022 Ad Campaign by Creative Director Emil Vrisakis of Smile Agency, Photographer Benny Horne, and Art Director Gabriele Hackworthy with model Imaan Hammam

Zimmermann dives into summer with a new swimwear campaign. Captured on location of a tropical paradise in Barbados, the campaign features creative direction from Emil Vrisakis, art direction by Gabriele Hackworthy, and photography by Benny Horne.

Horne captures the stunning beauty of model Imaan Hammam as she soaks up the sun at the island’s beaches and historic seaside villas. Effortlessly shifting from the label’s signature floral summer dresses to similarly flouncy swimwear, she exudes summer relaxation, sexy style, and sophisticated bohemianism.

Simple and sweet, the campaign follows the typical Zimmermann formula model plus dress plus environment – but it never needs to be anything more. Playing into a longing for tropical escape, the campaign is a gorgeous and warm dose of summertime fantasy.

Creative Director | Emil Vrisakis of Smile Agency
Photographer | Benny Horne
Art Director | Gabriele Hackworthy
Model | Imaan Hammam
Stylist | Romy Frydman
Hair | James Rowe
Makeup | Jodie Boland
Casting Director | Anita Bitton of The Establishment
Production | Anna Zantiotis Productions
Location | Barbados

Senior Fashion Writer | The Impression