Max Mara Spring 2020 Fashion Ad Campaign

Sometimes keeping it simple works as is the case in the latest Max Mara Spring 2020 campaign lensed by Steven Meisel working with an experienced range of models including Adriana Lima, Gigi Hadid, Irina Shayk and Joan Smalls.

Stylist Carine Roitfeld knows a good thing when she sees it and the synergy of color co-ordinated groupings on Max Mara’s spring 2020 fashion show could walk straight off the catwalk and onto a clean cyc with the right talent to create dynamism. Although we do need to be clear, very few campaigns should head in such a simplistic direction to gain mental brand equity, but this is a space Max Mara has owned for quite a while.