Zara Charlotte Capsule 2021 Ad Campaign

Review of ‘Zara Charlotte’ Capsule 2021 Ad Campaign by Director Fabien Baron with Director of Photography Philippe Le Sourd and Art Director Jasmine Holm and Photographer Collier Schorr featuring Charlotte Gainsbourg

Zara teams up with actor, musician, and style icon Charlotte Gainsbourg for a concise capsule collection of wardrobe staples. The collaboration is highlighted in a campaign by director Fabien Baron with photographer Collier Schorr.

The daughter of iconic musical power couple Serge Gainsbourg and Jane Birkin, Charlotte is a talented actor and musician in her own right, as well as having been an icon of cool-girl style for decades. The collaboration with Zara brings her iconically effortless sartorial sense to simple pieces with endless layerability that’s perfect for fall.

The spirit of the collection is captured in a deconstructionist campaign that channels the star’s energy through raw black-and-white footage and simple portrait photography.

The collaboration is another smart way that Zara is making a high-profile push into being recognized as a more high-minded fashion brand, and Baron’s simple yet effective campaign seals the deal.