Versace Spring 2022 Ad Campaign

Review of Versace Eyewear Spring 2022 Ad Campaign by Photographer Steven Klein with model Cole Sprouse

Versace lives the sweet life in a new eyewear campaign for Spring 2022, which stars Cole Sprouse lensed by photographer Steven Klein.

The actor and Instagram heartthrob – who’s also no stranger to the world of fashion photography himself – poses in a series of studio headshots while decked out in aviators, black denim, and a bevy of gold accessories.

The accompanying short film sees the star cut loose and groove to a tongue-in-cheek synth pop soundtrack, ending as he beckons us closer to whisper “Versace” in an over-exaggerated Italian accent.

While he might not have been the first person we would think of for a Versace campaign, casting Sprouse as the newest Versace man is a smart choice that expands and refreshes the iconic world of the Versace persona. Balancing sophistication with irony, sense of levity and self-awareness with indulgent braggadocio, the campaign is refreshingly free-spirited while staying very Versace.