Off-White Eyewear Spring 2022

Off-White

Eyewear Spring 2022 Ad Campaign

Review of Off-White ‘Eyewear’ Spring 2022 Ad Campaign with Photographer Lukas Wassmann with models Adut Akech & Sang Woo

Off-White presents a new campaign for its Spring 2022 eyewear collection. Captured by photographer Lukas Wassman backstage at the house’s recent “Spaceship Earth: an Imaginary Experience” runway show for the house’s Fall 2022 collection, the campaign combines the intimate off-the-cuff energy of backstage photography with the sophistication and allure of a couture show.

The architectural linearity of the new eyewear collection is evocatively set off by the sense of deconstruction suggested by the behind-the-scenes setting, a mood which is deepened by the collection’s combination of streetwear style, technical practicality, and couture decadence.

The campaign smartly leverages the creative energy and corresponding hype around an already existing brand event and asset – its runway show – to expand Off-White’s creative world with effortlessly cool style.

Off-White Creative Director | Virgil Abloh
Photographer | Lukas Wassmann
Models | Adut Akech & Sang Woo
Stylist | Ib Kamara
Hair | Benjamin Muller
Makeup | Patrick Glatthaar
Casting Director | Liz Goldson
Set Designer | Felix Gesnouin

Mackenzie Richard
Editorial Director | The Impression
Mackenzie Richard, our Editorial Director, embarked on her career with a primary focus on art industry marketing, representing renowned artists including Sol LeWitt and Jean-Michel Basquiat. Over time, her path led her into the roles of an art director and editor, where she now oversees The Impression's editorial and art teams. Leveraging her distinctive background in art and literature, Mackenzie provides critical insights into creative, design, and brand strategy while extensively covering runways globally.
Related