Fendi Winter 2022 Ad Campaign Review

Review of Fendi Winter 2022 Ad Campaign by Photographer & Director Johnny Dufort with models Ava Christian, Maca Cabrera, Shuping Li, and Lucy Fletcher

Fendi brings Roma energy to the big apple with its Winter 2022 campaign by photographer and director Johnny Dufort.

Anchored by the brand’s iconic baguette, which was freshly reinvented once again just in time for the holidays, the campaign presents a bold and elegant winter edit, which is set against the buzzing streets of New York City. Dufort’s film makes tricky use of time lapse footage to amplify the dynamic energy of the shifting urban landscape, among which Fendi’s heroines stand with steadfast and composed elegance.

His accompanying photographs emphasize the winter collection’s boldly graphical monograms and seasonal palette of black, white, icy turquoise, and shimmering metallics.

The campaign shows that the Fendi woman is at home wherever she goes, whether it’s the house’s historic home of Rome or the icy urban jungle of New York in the winter time.