This season , adidas Originals and Wales Bonner continue their ongoing collaborative partnership with the Spring/Summer 2023 collection. Venturing across a considered suite of reference points, the central focus switches to the Caribbean as the British designer adroitly explores the Trefoil’s lasting presence within Jamaican culture.
The latest unisex collection reimagines vintage silhouettes through elevated material compositions and refreshing color palettes. Drawing on the nation’s awe-inspiring landscape and environment, the collection features a matching light teal nylon tracksuit, signature tracksuit in elevated knit construction, striking silver anorak with matching shorts, and the introduction of a Jamaican icon in the form of a Harrington jacket and flared trouser set.
The footwear offering, meanwhile, sees Wales Bonner reimagine two archival adidas classics . Staying true to the collaboration’s legacy of elevated details and unexpected touches, the instantly iconic WB Samba returns in two distinct makeups: one in a neutral color palette with a nubuck upper and leather stripes, the other coming replete with a silver leather upper and crochet stripes. In addition, the WB SL72 Knit sees the British designer recontextualize the retro adidas runner with a knitted upper, and arrives in two distinct colorways which pay homage to Jamaican culture.
Captured by photography & directorial duo Jalan and Jibril Durimel, the collection is brought to life by a campaign that extends the visual language of previous seasons, telling a celebratory story of people, place, and home. Evoking an ethereal scene, the stills and short film bring to life a spirit of Jamaica – traversing the land of wood and water, for a narrative rich in expression and style. Styled by Tom Guinness – a renowned British talent and long-time collaborator of Wales Bonner – the campaign mixes traditional portraiture with dreamlike documentary imagery, highlighting the intersection of place and cultural identity. A collective triumph, the visuals center the intimate connections between landscapes, nature, and people to create an evocative sense of freedom, community, and togetherness.
