Ralph Lauren celebrates its 18th year as the Official Outfitter of The Championships, Wimbledon and invites customers to experience the world of Ralph Lauren through an iconic sporting lens with unique and immersive brand activations.
As the Official Outfitter of The Championships, Wimbledon, Ralph Lauren provides uniforms for all on-court officials. Select styles are also available to purchase, including the Umpire blazer lined with a commemorative Ralph Lauren designed signature Wimbledon print, and Lines Umpire navy cardigan featuring a white and Wimbledon green striped cuff detail which includes recycled COOLMAX® fibers.
Complementing the uniform is a graphic and playful collection of on and off-the-court styles designed in the traditional Wimbledon style: highlights from the capsule include an iconic cable knit tennis sweater with signature embroidered racket-inspired graphic, a terry cloth striped polo-shirt in Wimbledon’s legendary colour palette with pops of orange, and a graphic half-zip sweater. The collection is available for men, women and children and includes accessories and apparel. The Polo Ralph Lauren Wimbledon collection will be available at select Ralph Lauren stores and onsite at the Wimbledon Shops within the Grounds. It will also be available online at Ralphlauren.com, through select wholesale partners and at Wimbledon.com.
The Café at Ralph Lauren opens at the Southern Village Polo Ralph Lauren store within The Grounds of Wimbledon. Ralph Lauren is continuing to engage consumers with experiential and unique expressions of the brand through the hospitality portfolio. The Polo Ralph Lauren Store in the Southern Village is reimagined with the opening of the Café at Ralph Lauren creating a luxury shopping and lifestyle experience. The lifestyle hub is the perfect respite to enjoy a selection of light refreshments. The elegant and inviting al fresco seating area outside the café and shop will feature white and green floral arrangements, round tables, and antique bistro style chairs.
The store will feature the ‘Create Your Own’ shop allowing for personalization of a selection of Ralph Lauren products and accessories, including the iconic Polo Shirt, with exclusive Wimbledon designs for embroidery and print. A curated selection of iconic Polo Ralph Lauren clothing and accessories will also be available for purchase alongside the full Polo Ralph Lauren Wimbledon Capsule including an exclusive Wimbledon Polo ID Bag Strap and Vintage Print Tie.
In London, the New Bond Street flagship and select other stores will feature a dedicated Wimbledon façade takeover and tennis matches will be live streamed in the store’s windows for the duration of The Championships. Customers are invited to watch while enjoying tea, coffee, and juices from the Ralph’s Coffee Pop-up, situated on the ground floor and terrace at New Bond Street.
