Review of Mackage Fall 2023 Ad Campaign by Creative Director & Founder Eran Elfassy with photographer Shayne Laverdiere and models Andreea Diaconu and Simon Nessmann
Mackage explores volume and outdoor elegance with its Fall 2023 campaign that highlights luxury outerwear pieces with a balance of aesthetics and functionality.
Embodying the brand’s “aesthetics that protect” tagline, the campaign brings cosmopolitan sophistication to rugged outdoor adventure. The simple yet energetic imagery finds models Andreea Diaconu and Simon Nessmann exploring the desolate beauty of a beach in wintertime, where wind and waves create a sense of iciness that nonetheless can’t get through their elegant outerwear cocoons.
It’s a simply conceived and nicely executed campaign that gets the job done by showcasing the elegant materiality of Mackage’s sophisticated outerwear in action.
Mackage Creative Director | Eran Elfassy
Photographer | Shayne Laverdiere
Models | Andreea Diaconu and Simon Nessmann
Stylist | Corey Ng
Hair | Tsuki
Makeup | Yumi Lee