Marketer of the Year – The Impression Awards 2024

We are proud to share the esteemed panel of over 50 industry luminaries who were invited to participate in the voting process for The Impression Awards 2024. This diverse group of fashion creatives, marketers, designers, and industry leaders brings a wealth of knowledge and experience to the table, ensuring a comprehensive and authoritative selection of the best in fashion creativity. Their invaluable insights and perspectives have been instrumental in shaping this year’s awards. We extend our heartfelt gratitude to all the invited jury members for their time and insights:

Alessio Vannetti, Alex Wiederin, Alexander Werz, Alexandre de Betak, Brigitte Niedermair, Carlo Capasa, Caroline Deroche Pasquier, Cedric Murac, Charlie Smith, Clara Mercer, Craig McDean, David Lipman, David Martin, Derek Blasberg, Donald Schneider, Ezra Petronio, Ferdinando Verderi, Giovanni Bianco, Hans Dorsinville, Jae Choi, Jean-Baptiste Talbourdet Napoleone, Jefferson Hack, Julie Gilhart, Julien Gallico, Kenneth Richard, Lolita Jacobs, Lucien Pagès, Ludivine Poiblanc, Macs Iotti, Mark Seliger, Mary Howard, Massimiliano Di Battista, Mia Forsgren, Nick Vogelson, Nicolas Delarue, Olivier Bialobos, Rachna Shah, Riccardo Ruini, Robert Lussier, Rod Manley, Ronnie Cooke Newhouse, Samuel Diep, Sidney Toledano, Sylvie Picquet-Damesme, Trey Laird, Willy Vanderperre

We are delighted to announce Burberry as the winner of The Impression Awards 2024 in the category of Marketer of the Year, celebrating the industry leader that balanced digital innovation with a strong perspective on brand heritage to define the year in marketing strategy and communication.

Following his highly successful run at Bottega Veneta that helped spark a new era of must-have design pieces, the appointment of Daniel Lee as creative director was a deft marketing move in its own right, generating plenty of hype and speculation (which translates to brand equity) before he even released a campaign or collection.

But it was only when that first campaign arrived that we could confidently say that Daniel Lee’s Burberry was brilliantly carving out a space in terms of brand image and communication strategy. Marrying a smart return to the archives that revived vintage logos and branding with a visual aesthetic that celebrates the diversity and DIY ethos of the digitally native generation, the brand has achieved an impressive balance of cohesiveness and eclecticism that mirrors the cultural tapestry of modern London.

“The medium is the message” is a dictum that remains true across much of fashion marketing; this year saw digital continue to dominate, but we also witnessed an uptick in clever out-of-home marketing as brands hit their stride in balancing physical experience with digital conversation. Burberry moved forward successfully on both fronts, bringing together contemporary talent with nostalgic aesthetics while using both social media and out-of-home activations to bring this vision to the world with great effect. The brand’s Instagram reels page, for example, is a lesson in creating campaign assets that can be further leveraged across the social media formats that are the defining marketing channels of today. Meanwhile, during London Fashion Week, Burberry took over the Bond Street tube station, one of the city’s most iconic shopping destinations, to create an IRL spectacle with huge visibility that then resonated exponentially across social media.

The Impression extends a hearty congratulations to the Burberry team, and another round of thank you’s to our discerning jury.