The Impression Awards 2024 header image with ad campaigns from Burberry, LOEWE, Dior & More

The Impression Awards 2024 | Ad Campaign Winners –

We are proud to share the esteemed panel of over 50 industry luminaries who were invited to participate in the voting process for The Impression Awards 2024. This diverse group of fashion creatives, marketers, designers, and industry leaders brings a wealth of knowledge and experience to the table, ensuring a comprehensive and authoritative selection of the best in fashion creativity. Their invaluable insights and perspectives have been instrumental in shaping this year’s awards. We extend our heartfelt gratitude to all the invited jury members for their time and insights:

Alessio Vannetti, Alex Wiederin, Alexander Werz, Alexandre de Betak, Brigitte Niedermair, Carlo Capasa, Caroline Deroche Pasquier, Cedric Murac, Charlie Smith, Clara Mercer, Craig McDean, David Lipman, David Martin, Derek Blasberg, Donald Schneider, Ezra Petronio, Ferdinando Verderi, Giovanni Bianco, Hans Dorsinville, Jae Choi, Jean-Baptiste Talbourdet Napoleone, Jefferson Hack, Julie Gilhart, Julien Gallico, Kenneth Richard, Lolita Jacobs, Lucien Pagès, Ludivine Poiblanc, Macs Iotti, Mark Seliger, Mary Howard, Massimiliano Di Battista, Mia Forsgren, Nick Vogelson, Nicolas Delarue, Olivier Bialobos, Rachna Shah, Riccardo Ruini, Robert Lussier, Rod Manley, Ronnie Cooke Newhouse, Samuel Diep, Sidney Toledano, Sylvie Picquet-Damesme, Trey Laird, Willy Vanderperre

We are delighted to present the winners of The Impression Awards 2024 in the category of Ad Campaigns, celebrating the most innovative and captivating visual narratives that have left an indelible mark on the world of fashion this year.

Burberry earned the Campaign of the Year award for the first full seasonal campaign under the creative direction of Daniel Lee. Impeccably synthesizing a look to the brand’s archives and British heritage with a next-gen spirit of playful style and inclusivity, the campaign ushered in a monumental new chapter for the brand.

Loewe’s win for the Best Women’s Campaign is largely due to the unexpected presence of one remarkable woman – Maggie Smith. The legendary thespian brought grace, style, and charm to Juergen Teller’s series of chaotic yet composed photo collages.

Hedi Slimane’s Celine is renowned for its ability to incorporate a broad range of youth subcultures into the creative director’s distinctive oeuvre, and the house’s Summer 2023 men’s campaign was one of the most convincing examples of this practice yet. The creative director earned his brand the award for Best Men’s Campaign for his energetic and atmospheric portrait of southern California’s skateboard scene.

The award for Best Accessories Campaign goes to what was, fittingly, one of the most talked-about and anticipated handbag releases of the year – Louis Vuitton’s long-awaited second collaboration with iconic artist Yayoi Kusama. The imagery began with classic Steven Meisel portraits which were then illuminated with the artist’s signature colorful polka dots, creating a vibrant leap from the page in a transcendent intersection of fashion and art.

Securing the award for Best Fashion Film, Ferragamo and Maximilian Davis drew connections between its present moment in fashion and the Italian Renaissance – which is widely thought to have begun in the house’s home of Florence – for a stunning celebration of artistry and diversity.

The digital launch of Phoebe Philo’s eponymous label was a lesson in leveraging clout. The marketing campaign leading up to her first collection was done entirely through an opt-in email newsletter directing fans to the launch on her website – the only place to buy the collection – which also included a steady stream of stunning teaser imagery.

The Impression extends a hearty congratulations to each of the winners, and another round of thank you’s to our insightful and inspiring jury.

Campaign of the Year

The Impression Award Winner


Creative Director | Daniel Lee
Photographer & Film | Tyrone Lebon
Talent | John Glacier, Jun Ji-Hyun, Lennon Gallagher, Liberty Ross, Raheem Sterling, Shygirl, Skepta, and Vanessa Redgrave
Hair | Shiori Takahashi
Makeup | Ammy Drammeh, Porsche Poon
Casting Directors | Anita Bitton, Finlay Macaulay
Producer | Isobella Bowering
Location | London, England

Women’s Campaign of the Year

The Impression Award Winner


Loewe Creative Director | Jonathan Anderson
Photographer | Juergen Teller
Producer | Laura Holmes of Holmes Production
Models | Maggie Smith, Dakota Fanning, Greta Lee, Mike Faist, Josh O’Connor, Rachel Jones, Fei Fei Sun, Taeyong
Stylist | Benjamin Bruno
Casting Director | Ashley Brokaw

Men’s Campaign of the Year

The Impression Award Winner


Designer | Hedi Slimane
Photographer | Hedi Slimane

Accessories Campaign of the Year

The Impression Award Winner

Louis Vuitton x Yayoi Kusama

Louis Vuitton Creative Director | Nicolas Ghesquière
Artist | Yayoi Kusama
Creative Director | Ferdinando Verderi 
Photographer | Steven Meisel
Models | Gisele Bündchen, Bella Hadid, Christy Turlington, Devon Aoki, Fei Fei Sun, He Cong, Karlie Kloss, Liya Kebede, Malick Bodian, Natalia Vodianova, Parker Van Noord, and Rianne Van Rompaey
Stylist | Carine Roitfeld
Hair | Guido Palau
Makeup | Pat McGrath
Casting Director | Ashley Brokaw
Manicurist | Jin Soon Choi
Set Designer | Mary Howard

Fashion Film of the Year

The Impression Award Winner


Ferragamo Fall 2023 Ad Campaign

Ferragamo Creative Director | Maximilian Davis
Creative Director | Ferdinando Verderi
Art Director | Yasmina Dexter
Photographer & Video Director | Tyler Mitchell 
Talent | Vittoria Ceretti, Anok Yai, Lina Zhang, Jessica Stam, Mona Tougaard, Paul Hameline, Iván de Pineda, Malick Bodian, Taemin Park, Zainab Jama, Kelela, Yasmina Dexter, & Tyler Mitchell
Stylist | Mavi Staiano
Hair | Virginie Pinto Moreira
Makeup | Thom Walker
Manicurist | Sylvie Macmillan
Casting Directors | Mischa Notcutt, Sivan Currie
Choreographer | Paolo Vecchione
Set Designer | Julia Wagner

Digital Campaign of the Year

The Impression Award Winner

Phoebe Philo

Creative Director | Phoebe Philo 
Models | Sharon Genish, Helena Olmedo Duynslaeger 
Photographer | Tyrone Lebon 
Hair Stylist | Claire Grech 
Makeup Artist | Mel Arter 
Manicurist | Ama Quashie 
Set Designer | Jabez Bartlett 
Casting Director | Julia Lange