The SS24 collection marries ’80s athletic culture and ’70s roller disco glitz with Puma’s sportswear heritage and Palomo Spain’s elegant essence
Puma has launched an all-new genderless collection in collaboration with Palomo Spain, celebrating queer identities, ’80s athletic culture, and the glitz of ’70s roller disco. The collection embodies the fusion of Palomo’s elegant essence with Puma’s rich sportswear heritage.
Drawing inspiration from the nostalgic allure of a sporty icon from the ’70s, the latest Puma and Palomo campaign provides a peek behind the scenes of an advertisement shoot. Set in a studio reminiscent of Hollywood’s golden era, models bathed in perfect lighting exude effortless charm as they rehearse their movements against the shadowy figures of the production staff.
The SS24 collection combines retro flair with contemporary touches, featuring premium fabrics, distinctive logos and trims, and a rich color palette of warm tones. Key pieces include the hybrid Nitefox Loafer and a fresh take on the classic Palermo silhouette.
Puma and Palomo’s apparel offerings begin with the T7 Track Jacket and Track Pants in Warm White and Teak, constructed from a premium knitted jacquard fabric, reminiscent of previous Puma x Palomo collaborations. Crafted with modern machinery, the matching Top and Shorts feature a unique pattern that evokes traditional artisanal techniques. The collection’s Baby Tee is made from supple French terry, while exclusive Graphic Tees showcase a custom crest created by Puma and Palomo.
“I’m really excited about the knitwear. I love a white look. I think you can look like the smartest and most elegant version of yourself when you’re fully dressed in white. The long pants and long-sleeved knitted tracksuit are delicious,” said Alejandro Gómez Palomo, Founder and Creative Director of Palomo Spain.
For footwear, Puma and Palomo reimagine the Palermo with asymmetrical color blocking in coordinating Red hues. The collection also showcases a revamped version of the trail-ready Nitefox, now transformed into the Nitefox Loafer. This design combines a chunky sole unit with a traditional loafer upper adorned with tassel details and a sleek silver logo buckle.
Rounding out the accessories, the Visor continues the collection’s tennis motif, while the Clutch renders Puma and Palomo’s knitted pattern in a passionfruit tone. The Grip Bag comes in white with silver hardware.
The new Puma x Palomo Spain collection will be available starting May 11, 2024, at palomospain.com, Puma.com, Puma flagship stores, and selected Puma retailers.
