Review of Stone Island Fall 2024 Ad Campaign by Creative Director Ferdinando Verderi with Photographer David Sims and model Yoshirotten
Stone Island continues to explore an intersection of individual personality and design progress with its new Fall 2024 campaign. The brand extends its partnership with creative director Ferdinando Verderi and photographer David Sims.
The campaign stars Tokyo-based graphic artist Yoshirotten, who is the latest to share his perspective through the brand’s ongoing portrait and interview-based format. The direct styling concept also emphasizes the brand’s product-forward approach, featuring just one look that highlights the 459T1 Panama Recycled Oxide Plating, a new jacket that is created with an innovative plating technique using iron oxide recycled from metal waste.
Continuing to build on a smart visual approach of cohesion and clarity, the campaign is another simple yet solid chapter in Stone Island’s refocused people and product-forward vision.
Stone Island Creative Director | Carlo Rivetti
Creative Director | Ferdinando Verderi
Photographer | David Sims
Model | Yoshirotten
Stylist | Max Pearmain
Interview Questions | Hans Ulrich Obrist