Fear of God "American Symphony" Fall 2024 Ad Campaign

Review of Fear of God ‘American Symphony’ Fall 2024 Ad Campaign by Creative Director Jerry Lorenzo and Photographer Sonia Szostak with models Julien Saunier and Samuel Elie

Fear of God subtly channels music, history, and cinema with its Fall 2024 campaign. Titled “American Symphony,” the campaign was shot by photographer Sonia Szostak with film direction by Lane Stewart.

The brand’s eighth main collection continues to evolve creative director Jerry Lorenzo’s minimal, precise, and voluminous vision of “American luxury,” this season incorporating a sensibility drawn from formal wear in historic American cinema, ranging from gangster films to epic westerns.

Szostak’s imagery takes a soulful perspective while largely letting this design vision speak for itself. Both delicate and strong, her portraits draw on their backdrops of neoclassical architecture to expand the character of the collection, its feel for the presence of history, and the way the characters carry this history forward.

The accompanying short film seeks to push the scale to Scorsese-esque heights, pairing dramatic cinematography with a poignant and patriotic soundtrack complete with children’s choir and snare drum. Though the campaign is more of an exercise in mood than the kind of narrative a film on that scale must actually have, that mood is certainly a potently realized one.

Staying true to its consistent and cohesive vision of soulful and direct minimalism, Fear of God looks to situate this spirit on a newly ambitious scale of epic proportions.