The Iconic Producer Curated the Playlist as Part of Balenciaga’s Festival of the Sun Activations in Tuscany
Balenciaga Music is set to release an exclusive playlist curated by renowned music producer Rick Rubin. The playlist is part of the celebration for the Festival of the Sun, an event that coincides with the Summer Solstice in Casole d’Elsa, Tuscany. This annual festival brings together artists and thinkers who celebrate human creativity and nature’s beauty under the extended daylight of the solstice.
Rubin’s playlist is designed to evoke themes of transitions and new beginnings. The playlist will be accessible through a special page on balenciaga.com, which links to various streaming platforms, ensuring global access to Rubin’s curated selection.
Rick Rubin is a prolific figure in the music industry, having recently authored the international bestseller The Creative Act: A Way of Being, which explores the depths of personal creativity. His website, Tetragrammaton.com, recently received an award from Fast Company for its outstanding design, and his Tetragrammaton podcast has garnered a dedicated following.
Rubin’s impressive production career includes working with artists such as Adele, the Beastie Boys, Jay-Z, Johnny Cash, Public Enemy, Tom Petty, Run-DMC, and many more. His influence in the music industry has been recognized by Time magazine, which named him one of the 100 Most Influential People in the World, and Rolling Stone, which hailed him as the most successful producer across all music genres.
Balenciaga Music’s initiative involves selecting artists to create playlists reflecting their personal tastes and artistic journeys, offering audiences insight into their creative processes. This series was launched by Balenciaga’s creative director, Demna, and has featured collaborations with artists like RuPaul, Aya Nakamura, Acid Arab, and Pink Martini.
