Review of Dunhil Fall 2024 Chapter 2 Ad Campaign by Photographer Luis Alberto Rodriguez with models Adam Sattrup, Akbar Shamji and Zhao Lei
Dunhill continues its quiet consideration of traditional tailoring for the modern man of means with the second chapter of its Fall 2024 campaign. Once again, the imagery was captured by photographer Luis Alberto Rodriguez.
The campaign picks right up where the first chapter left off, taking a somewhat more formal styling perspective while exploring tonal tailoring. The rich materials of these suits are right at home in a gentleman’s study or on the streets of East London, where the set design puts them in conversation with archetypal objects of ambitious masculine desire: chrome chess sets, classic cars, fountain pens, a gorgeous collection of books.
Sure, this may be a very narrow and conservative idea of what men aspire to, but you can’t deny that Dunhill knows its luxury customer and communicates this identity with precision and elegance.
Dunhil Creative Director | Simon Holloway
Photographer | Luis Alberto Rodriguez
Models | Adam Sattrup, Akbar Shamji and Zhao Lei
Stylist | Tom Guinness